Electrical

Purpose :
Implement and monitor policies to achieve targeted sales, improve market share on sustainable basis.
Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends
& opportunities; negotiate contracts with the aim of maximizing sales profits.

Key Accountability :

Accountability :

PROFITABLE GROWTH “

Key Activities :

• Educate Dealers to sell high value / High
• Margin / new products to improve Sales
• Turnover.
• Facilitate ZDs /Ads / Dealers to achieve
• their sales targets, FGIs, QGIs, etc.
• Prepare and maintain Dealer master and
• Panel.
• Ensure Local level ads are released as per
• agreement.
• Ensure In-shop branding, Signage,
• Boards, etc. at dealers' outlets.
• Implementation of MOP system.
• Report un-authorized dealer selling / unauthorized
• product selling.
• Collect and provide update on
• competitor's activities such as new
• product introduction / scheme launch /
• Price changes / incentive / discounting
• structures etc.

• RCV
• No. of unauthorized dealers identified
• No. of cold call conversions (Institutions)
• No. of ROs converted to MBOs, MBOs to Exclusive and Exclusive to Shoppers, World and Galleries.
• Participated in No. of Fairs / Exhibition
• No. of dealers /AD visited
• Complaints resolution time
• "Credit Days

• Participate in local level fairs / exhibitions alone with ZD / Dealers.
• Approach Institutions / Bulk buyers / Search of prospective end customers.
• Identify opportunities for appointing dealers.
• Appointment of new ROs and MBOs as per plan.
• Conversion of ROs to MBOs, MBOs to Exclusive, Exclusive to Shoppes/ World/ Galleries as per plan.

• "Visit ZDs / ADs / Dealers as per plan.
• " Ensure that Dealers receive and
• understand all communications / policies,
• etc.
• " Provide technical assistance to
• customers regarding foam applications &
• appropriate uses.
• "Resolve dealer queries.
• "Ensure timely end customer complaint redressal.

• "Ensure that payments are received timely from customers

• Decision on genuineness of complaints

• "Maintains relationships with Distributors / dealers by understand their problems, market needs and challenges.
• "Close relationship with seniors to implement business plan / policies in the market.
• "Cooperative relation with sales colleagues to exchange ideas for better performance.

Our client, is a 3500 Crore turnover Listed company is a leader in Polyurethane (PU) Foam and Mattresses/FMCG/Consumer goods. It has become household brand in India and overseas. This fastest-growing group even today has a nationwide presence, the largest market share in manufacturing PU Foam with a global marketing perspective, and an impeccable track record of bringing comfort, convenience, and luxury to enhance lifestyle.