Social Media Manager

Join ACPL Exports Pvt. Ltd. Indias foremost silver jewellery supplier boasting a 60year legacy and the prestigious title of Highest Exporter for 17 consecutive years. With over 350000 styles and 4000 new designs annually ACPL fosters an innovative culture where your creativity shapes the industrys future. ACPL s Agrabased headquarters and 250000 sq. ft manufacturing facilities supported by a team of 2000 ensure global impact and adherence to industry standards. ACPL values its employees offering competitive compensation propelling your career forward in a thriving and globally recognized organization. Become a vital component of our expansion strategy in the digital marketing space as we grow our team. Join us in shaping a dynamic and forwardthinking team as a Social Media Manager.

About the Role: As a Social Media Manager for ACPL Exports you will spearhead our social media strategy for a lasting impact in the digital space. Your role involves revitalizing our online presence driving digital engagement forging influencer collaborations and refining content strategy. To get a detailed understanding of the expectations we encourage you to review the Key Performance Indicators (KPIs) listed below. Your expertise will play a crucial role in shaping our brands digital success.

Requirements

Functional Parameters:

the Key Performance Indicators (KPIs) for the social media and Content Creator Manager:

1. Engagement Rate: Target: Achieve an engagement rate of at least 5% on major social media platforms indicating active audience interaction. 2. Reach and Impressions: Target: Increase monthly reach by 20% and impressions by 15% compared to the previous month demonstrating consistent growth. 3. Lead Generation: Target: Generate a minimum of 500 leads per month through social media activities with a focus on quality leads aligned with target demographics. 4. Conversion Rate: Target: Achieve a conversion rate of 10% from leads generated through social media efforts translating engagement into actionable outcomes. 5. Influencer Collaboration Metrics: Target: Collaborate with at least two influencers per quarter achieving a total reach of 500000 and generating a 15% increase in brand mentions.

Benefits

At ACPL we take pride in fostering a motivating work culture that promotes growth teamwork and excellence. Our commitment to providing the best care extends to our employees ensuring a supportive and inclusive environment where your skills and dedication are highly valued.

1. Engagement Rate: Target: Achieve an engagement rate of at least 5% on major social media platforms, indicating active audience interaction. 2. Reach and Impressions: Target: Increase monthly reach by 20% and impressions by 15% compared to the previous month, demonstrating consistent growth. 3. Lead Generation: Target: Generate a minimum of 500 leads per month through social media activities, with a focus on quality leads aligned with target demographics. 4. Conversion Rate: Target: Achieve a conversion rate of 10% from leads generated through social media efforts, translating engagement into actionable outcomes. 5. Influencer Collaboration Metrics: Target: Collaborate with at least two influencers per quarter, achieving a total reach of 500,000 and generating a 15% increase in brand mentions.