Senior Creative Program Manager, JP Marketing
Department:
Job Summary
The Creative Program Manager (CPM) is responsible for building effective partnerships with our Marketing Managers and Creative teams they are able to manage creative development production localization and drive cross functional team alignment within our marketing and XCM teams business partners and external agencies. Throughout the creative development process in partnership with the Marketing Manager the CPM ensures overall alignment to local and global campaign messaging and creative direction manages ongoing logistics and proactively plans for any and all option value. This role routinely assesses the campaigns progress across multiple teams (creative media and business teams) and remains in lock step with internal and external creatives as the team drives to leadership reviews. This candidate demonstrates strong ownership and bias for action thrives in ambiguity and problem solving and maintains clear and concise communication across all levels of leadership.
This role is solutions focused able to identify escalation paths at critical milestones and anticipate and mange potential blockers across concept development production and delivery phases. This role will thrive in a dynamic and fast-paced environment able to assess and manage risks. They understand creative program management best practices are able to clearly define roles and responsibilities of team members and stakeholders manage multiple end-to end creative workflows and able to proactively provide thoughtful solutions to address changes in timelines or feedback. They will be an organized self-starter with the ability to develop and implement processes and able to work alongside cross-functional teams to provide guidance for projects.
Key job responsibilities
Independently manage the development and execution campaigns & programs of large-scale campaigns
Manage campaign and program alignment meetings and creative reviews with senior leaders stakeholders and global partners
Partner with and manage creative teams (internal partners and / or external agencies)
Manage creative asset development & delivery across multiple channels
Co-manage campaign & program budget management and forecasting
Define and look to improve existing processes implement and / or utilize workflow tools
- 8 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- 6 years in (creative) project management managing end-to-end processes.
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- Global or multi-country localization and/or transcreation experience
- Experience managing agency relationships
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Required Experience:
Manager
About Company
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