Regional Marketing Manager, Japan

As a global leader in cybersecurity CrowdStrike protects the people processes and technologies that drive modern organizations. Since 2011 our mission hasnt changed were here to stop breaches and weve redefined modern security with the worlds most advanced AI-native platform. We work on large scale distributed systems processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries and they count on CrowdStrike to keep their businesses running their communities safe and their lives moving forward. Were proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption experimentation and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution build expertise uncover insights and solve complex problems. Were always looking to add talented CrowdStrikers to the team who have limitless passion a relentless focus on innovation and a fanatical commitment to our customers our community and each other. Ready to join a mission that matters The future of cybersecurity starts with you.

About the Role:

クラウドストライクでは急成長中のチームに加わっていただける経験豊富で意欲的なフィールド マーケティング マネージャーを募集していますこれは新しいポジションであり自分の能力に対して具体的な結果が得られる役割を求めている人にとって理想的な役職ですクラウドストライクは数十億ドル規模のエンドポイント セキュリティ市場を根本から変革してきましたこの職種では同社のグローバルなプロファイルと成功に基づいて日本でのビジネスプレゼンスを拡大するためのフィールドでの取り組みを主導します日本のマーケティング ディレクターと共に戦略を定義し営業パートナー他のマーケティングメンバーおよびビジネスイニシアチブと一致する詳細なマーケティング計画を実行します

フィールド マーケティング マネージャーに期待されていることは販売パイプラインおよびアカウントの拡大と統合されたマーケティングプログラムの実行を通じて見込み客と顧客の販売サイクルを加速することです 主な目標はアカウントベースドマーケティングABMプログラム会議や専門家協会対象を絞ったフィールドイベント業界固有のキャンペーンコールキャンペーンウェビナーなどさまざまなマーケティング手段と戦術を使用して需要を創出することですまたチャネルマーケティング活動を加速させる役割も含まれます

候補者には優れた戦略的計画スキルを発揮できることが求められています必要彼/彼女はまた完璧にマーケティングイニシアチブを実行することが期待されており彼/彼女がセールスリーダーと緊密に協力する確かな能力を持っている例を示さなければなりません当然のことながら候補者は優れた組織スキルとクラウドストライク内の主要な利害関係者と効果的にコラボレーションおよびコミュニケーションする能力を持っている必要があります

クラウドストライクにとって非常にエキサイティングな時期にAPJチームの一員となることこの重要な役割は会社と候補者の両方にとって驚くべき可能性を秘めています

What Youll Do:

• 需要を促進しパイプラインを加速するためのマーケティングプログラムキャンペーンイベントを調査計画実行します

• パイプラインの目標の達成または超過に焦点を当てた6か月の継続的なフィールドマーケティング計画を計画および実行します

• セールスリーダーシップと連携して獲得可能な市場全体の割合として関与するアカウントを測定しさまざまなプログラムを適用して地域全体のマーケティングエンゲージメントを高めます

• 機会を創出/加速し取引の成長に影響を与える経営幹部との関係を構築するためのマーケティング計画を策定します

• 販売目標アカウントにマッピングされたアカウントベースのマーケティングを推進します

• 技術的なデモイベントから経営幹部レベルの円卓会議までフィールドイベントを作成構築実行します

• プログラムの結果を追跡しプログラムの成功を測定しSFDCを介して状況を報告します

• プログラムの予算を管理します

• 製品マーケティングコーポレート マーケティングチャネル マーケティングなどすべてのマーケティング部門の垣根を超えて連携しフィールドプログラムを実装します

What Youll Need:

• B-to-Bマーケティングの経験可能であれば

• 変化の速いサイバーセキュリティ業界での経験

• ィールドセールス組織とチャネルパートナーをサポートする実証可能なフィールドマーケティングの経験

• 販売目標を信頼できるマーケティング計画に変換した経験

• プログレッシブプロファイリングやリードナーチャリングなどデジタルマーケティングおよび関連するオンラインエンゲージメントのスキル

• 予算管理と予測のスキル

• 営業組織コーポレートマーケティング同僚チャネルチームと職域を超えて連携する優れたコラボレーションスキル優れたプレゼンテーションスキルを備えた優れたコミュニケーターを探しています

• 優れた組織およびプロジェクト管理スキル部門の枠を超えたチームを率いてプログラムを提供し複数のプロジェクトを同時に管理し厳しい期限に取り組みすべてのプログラムをスケジュールどおりに維持します

• サポートされている地域のセールスコールおよび四半期ビジネスレビューQBRに参加した経験

• ベンダー契約の管理と交渉の経験

• マーケティングイベントプログラム指標の追跡と測定の経験

• および Marketoの使用経験は優遇

About the Role:

CrowdStrike is looking for an experienced highly motivated and capable Field Marketing Manager to join our fast growing team. This is a new position and is ideal for someone who is seeking a role where they will see tangible results for their abilities. CrowdStrike are disrupting the multi-billion-dollar endpoint security market and in this role you will lead field efforts to grow our business presence in Japan building on the companys global profile and success. Together with the Director Marketing Japan the successful candidate will define strategy and execute detailed marketing plans that are consistent with the sales partner marketing and business initiatives.

The Field Marketing Manager is expected to move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of integrated marketing programs. A main goal will be to create demand by using a variety of marketing vehicles and tactics including but not limited to: Account Based Marketing (ABM) programs conferences and professional associations targeted field events industry-specific campaigns call campaigns webinars as well as accelerate channel marketing activities.

The successful candidate should be able to demonstrate excellent strategic planning skills. He/she is also expected to execute marketing initiatives flawlessly and must demonstrate instances where he/she has a proven ability to collaborate closely with sales leaders. Naturally the candidate needs to have excellent organizational skills and the ability to effectively collaborate and communicate with key stakeholders within CrowdStrike.

This position is crucial to CrowdStrikes growth in Japan and provides an opportunity and a very attractive experience as a marketer to open up new markets that drive the digital transoformation of Japan.

What Youll Do:

• Research plan and execute marketing programs campaigns and events to drive demand and accelerate pipeline.

• Plan and execute a 6 month rolling Field Marketing plan focused on meeting or exceeding pipeline goals.

• Align with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region.

• Defining marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth.

• Drive account based marketing mapped to sales target accounts.

• Create build and execute field events from tech demo days to C-level executive roundtables.

• Track program results measuring program success and reporting metrics via SFDC

• Maintain program budgets.

• Work cross-functionally across all marketing departments from product marketing corporate marketing channel marketing to implement field programs.

What Youll Need:

• B-to-B marketing experience preferably in the fast paced cybersecurity industry.

• Must have demonstrable Field Marketing experience supporting field sales organizations and channel partners.

• Must have experience in translating sales goals into credible marketing plans.
  Must possess skills in database marketing and growing a prospect database.

• Skills in digital marketing and related forms of online engagement including progressive profiling and lead nurturing.

• Must possess budget management and forecasting skills.

• Excellent collaboration skills in working cross-functionally with sales organization corporate marketing peers and channel teams. We are looking for a great communicator with good presentation skills.

• Excellent organizational and project management skills: lead cross-functional teams to deliver programs manage multiple projects simultaneously work on tight deadlines and keep all programs on schedule.

• Experience in attending sales calls and Quarterly Business Reviews (QBRs) for the regions supported.

• Must demonstrate experience in managing and negotiating vendor contracts.

• Experience in tracking and measuring marketing events programs and metrics.

• and Marketo experience a plus.

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Benefits of Working at CrowdStrike:

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks geographic neighborhood groups and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified across the globe

CrowdStrike is proud to be an equal opportunity employer. We are committed to fostering a culture of belonging where everyone is valued for who they are and empowered to succeed. We support veterans and individuals with disabilities through our affirmative action program.

CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race color creed ethnicity religion sex (including pregnancy or pregnancy-related medical conditions) sexual orientation gender identity marital or family status veteran status age national origin ancestry physical disability (including HIV and AIDS) mental disability medical condition genetic information membership or activity in a local human rights commission status with regard to public assistance or any other characteristic protected by law. We base all employment decisions--including recruitment selection training compensation benefits discipline promotions transfers lay-offs return from lay-off terminations and social/recreational programs--on valid job requirements.

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