Japan Growth Marketing Lead

About the Role/Specialty

As Growth Marketing Lead youll own Canva Japans growth marketing end-to-end from awareness and acquisition through to activation conversion retention and revenue building data-driven strategies across the full customer journey. Youll directly manage our digital advertising channels in-house rather than through an agency so youre close to the data and in control of every lever. Youll pair deep practical advertising expertise with an experimental mindset and a genuine understanding of Japanese consumers and youll work with local and global marketing creative product data and localisation teams to find and scale what works. 

Goals youll achieve

0-6 month goals

• Take full hands-on ownership of Japans digital advertising channels running day-to-day setup optimisation and budget management directly in-platform.

• Build a clear view of the Japan funnel from acquisition to revenue and identify the highest-impact growth opportunities from customer behaviour market trends and campaign data.

• Stand up a structured testing roadmap across channels audiences and creative concepts with clear goals and measurement in place.

6-12 month goals

• Improve core efficiency metrics (CAC CPA ROAS and conversion rate) and show measurable incremental lift from paid investment.

• Scale the channels and campaigns that work reallocating budget based on performance incrementality and business impact.

• Partner with local creative to ship truly local ad concepts that lift conversion with Japanese audiences and establish a clear read on which messages and formats drive results.

What youll do (responsibilities)

• Develop and execute Canva Japans growth marketing strategy across acquisition activation conversion retention and revenue growth.

• Manage the marketing budget and allocate investment based on performance incrementality and business impact.

• Directly manage all digital advertising in-house across Meta Google YouTube TikTok X Apple Search Ads and other relevant platforms owning campaign setup daily optimisation performance analysis and budget management.

• Run campaigns across brand consideration app acquisition website conversion subscription and revenue objectives defining audience bidding placement attribution and measurement strategies.

• Track analyse and report on performance against metrics like CAC CPA ROAS conversion rate video completion rate revenue and incremental lift and turn that data into clear budget and investment decisions.

• Build and run a structured testing roadmap across channels audiences creative concepts landing pages and campaign objectives.

• Partner with the local creative team to develop and evaluate advertising concepts built specifically for Japanese audiences.

• Collaborate with local and global marketing creative product data and localisation teams to identify and scale growth opportunities.

Qualifications :

What were looking for

• Around 7 or more years in growth performance or digital marketing with hands-on experience managing significant advertising budgets directly in-platform (across search app web social and video) rather than overseeing an agency.

• Strong knowledge of attribution analytics experimentation conversion optimisation and incrementality measurement.

• Strong analytical and business judgment using performance data to make confident budget and investment calls that grow users and revenue.

• Proven ability to run campaigns end-to-end and independently from developing the strategy and setting up campaigns to managing bids and budgets analysing performance and implementing optimisations.

• A deep understanding of Japanese consumers their media behaviour and the local digital platform landscape and the ability to translate that into campaigns that resonate.

• A curious proactive self-starter who thrives in a fast-paced evolving environment is comfortable navigating ambiguity takes measured risks and communicates effectively with both local and global stakeholders.

• Native-level Japanese and business-level English (both essential for this role).

Additional Information :

What you will learn and how will you develop at Canva

• Build Canva Japans in-house growth marketing engine from a position of genuine ownership shaping how we invest and grow in one of our priority markets.

• Sharpen your craft in incrementality experimentation and measurement backed by meaningful budgets and strong global data and creative support.

• Grow into a market-level growth leader working across local and global teams and helping set the standard for how Canva grows in Japan.

Remote Work :

No

Employment Type :

Full-time