IBE & Digital Manager

Relocation Assistance Offered Within Country
Job Number#174601 - Tokyo Tokyo-To Japan

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Job Summary:

This position is in charge of development and delivery of digital media strategy / plan for all brands and e-retail environment in Hills works closely with internal stakeholder utilizing / managing agency capability to deliver
excellent media strategy execution leadership and innovation in is responsible for management of the media investment budget by optimizing mediaproductivity and adjusting the budget corresponding to the business requirement.

What you will do:

• Overseeing the media and digital strategy for the company Brand and e-Retail withmanaging the agency and collaborating internal stakeholders.
• Co design media strategy with the Brand leads and eCOM CD lead how to grow mentalavailability with utilizing agency capability.
• Co plan monitor and optimize execution of all digital communication vehicles constantlyliaising with the Brand marketing and eCOM CD team utilizing agency capability.
• Acquire data from pet owners and plan medium to long-term pet owner data ecosystemutilization at various touchpoints i.e. Ads. EDM LINE and owned platform to implementCDP and lead the expansion of CRM touchpoints through data design and collaborationwith the Global IT team.
• Lead the planning and implementation of appropriate communication content design andoptimal advertising usage at various retailers including clinics pet shops home centersand e-commerce platforms. Continuously optimize the strategy and planning to establish asolid foundation for horizontally deploying successful initiatives.
• Regularly measure analyze and report performance of all digital marketing campaignsand against goals (ROI and KPIs)
• Track and manage related budgets including opportunities to optimize/maximize ATLinvestments in paid/owned/earned media given synergies with offline activation andtraditional media
• Manage related media investment within budget by flexibly adjusting the plan in accordancewith the business requirement.
• Regularly identify trends and insights through credible third-party sources sharing this withkey team members to ensure broad competency development.
• Optimize campaigns based on the relevant social media analysis and social listeningincluding cross-functional crisis management in social media
• Explore and discuss alternative approaches for campaigns with the agency i.e. influencermarketing / KOLs
• Manage the media agencies effectively at keeping financials in control scope of work andorganizational capabilities in place.
• Seek efficiencies in agency relationships and be in close contact with Region and WM.
• Develop and execute talents development plan as well as succession plan in the IBE &digital team.
• Performs other duties as assigned
• Complies with all policies and standards

Required Qualifications:

• Bachelor degree and above.
• At least 8 years 8 years experience in Digital Marketing with an excellent track record in digital media management.
• Demonstrated experience: Digital media strategy / plan development Agencymanagement Precision Marketing People Journeys Proficiency in Search(Organic Paid &Content) Ecommerce CRM IP Data Programmatic Personalisation at Scale
• People management experience.
• Excellent verbal and written communication skills in both Japanese and English

Preferred Qualifications:

• Experience of owned eRetail platform is a plus.

Travel Requirements:

• Expected percentage of travel: Up to 10%

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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