Digital Marketing Specialist

Job Purpose:

• Optimize customer touchpoints across web and email channels through continuous PDCA cycles

• Strengthen content operations including video (from planning to production collaboration and optimization)

• Drive measurable business outcomes by continuously improving digital initiatives rather than treating them as one-time executions

• Manage and optimize corporate websites and landing pages (structure user flow content updates)

• Analyze performance using tools such as GA4 and develop and execute improvement hypotheses

• Coordinate with internal stakeholders and external agencies providing direction for content production

• Plan and structure newsletters

• Develop distribution schedules and content plans in collaboration with internal and external stakeholders

• Create reports analyze performance metrics (open rate CTR etc.) and propose improvements

• Manage and optimize email distribution operations

• Design and execute campaigns using marketing automation (MA) tools

• Plan video content themes (products/solutions case studies events etc.)

• Develop scripts and storyboards; brief external production partners

• Measure post-publication performance (viewer retention CTR traffic conversions) and optimize content

• Repurpose existing content into video formats and short-form content

• Support webinar content creation (including recording)

• 23 years of experience in website operations or digital marketing initiatives (agency or in-house)

• Basic understanding of web technologies such as HTML CSS JavaScript and infrastructure concepts

• Experience collaborating with multiple stakeholders to execute marketing initiatives

• Experience in email marketing execution (planning and/or optimization)

• Hands-on experience with tools such as GA4 Search Console and MA/CRM platforms

• Experience in video-related initiatives (planning operations analytics or coordination with production)

• Direct video editing experience is not required but considered a plus

• Business-level English proficiency (written and verbal communication in a professional environment)

At Tech Data a TD SYNNEX Company our values guide everything we do: Together We Own It We Dare to Go We Grow and Win and above all We Do the Right Thing. These principles shape how we work with each other our partners and our communities as we drive innovation and create lasting impact.

Whats In It For You

• Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
• Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development and many more on-demand courses.
• Elevate Your Personal Well-Being: Boost your financial physical and mental well-being through seminars events and our global Life Empowerment Assistance Program.
• Diversity Equity & Inclusion: Its not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education meaningful peer-to-peer conversations and equitable growth and development opportunities.
• Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
• Connect with Your Community: Participate in internal peer-led inclusive communities and activities including business resource groups local volunteering events and more environmental and social initiatives.

Dont meet every single requirement Apply anyway.

At Tech Data a TD SYNNEX Company were proud to be recognized as a great place to work and a leader in the promotion and practice of diversity equity and inclusion. If youre excited about working for our company and believe youre a good fit for this role we encourage you to apply. You may be exactly the person were looking for!

We are an equal opportunity employer and committed to building a diverse team that represents and empowers a variety of backgrounds perspectives and skills. All qualified applicants will receive consideration for employment based on merit without regard to race colour religion national origin gender gender identity or expression sexual orientation protected veteran status disability genetics age or any other characteristic protected by law. To support our diversity and inclusion efforts we may ask for voluntary gender disclosure information. This data will be used solely to improve our hiring practices and ensure fair treatment for all candidates.