Consumer Product Lead

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About the role...

Were looking for a Consumer Product Lead (Merchandise / Online Store Lead) to grow Duolingos online store in Japan and build it into a meaningful part of how fans experience our brand. This role is a backfill for the previous head of merch and will focus primarily on the Duolingo Store while also helping shape pop-ups and potential retail store opportunities. Youll lead merchandising and ecommerce for Japan with a high bar for quality localization and brand fit while helping Duolingo show up in the real world in ways that feel uniquely delightful and culturally resonant.

Japan is one of Duolingos most important brand and IP markets and this role has a real opportunity to build something from the ground up with the potential for successful playbooks formats and learnings from Japan to inform how we scale merchandising globally over time.

This role reports to the Director of Country Marketing Japan & Korea.

You will...

• Own the P&L and day-to-day operations of Duolingos online store in Japan including demand forecasting inventory planning assortment planning site performance supply chain and fulfillment with a high bar for efficiency and quality
• Own the store as a startup within Japans marketing org growing it with an eye toward revenue ROI and commercial performance across traffic conversion AOV repeat purchase and sell-through
• Lead product planning design direction and production from concept through launch in partnership with Brand Design Social and Operations
• Identify select and manage external partners (vendors manufacturers agencies) and own those stakeholder relationships end-to-end
• Build the Duolingo Store into an efficient on-brand marketing channel that deepens fan engagement through product drops storytelling and localized execution
• Develop and execute pop-up experiences and help explore future retail store opportunities that bring Duolingo to life in Japan
• Build and test merchandising concepts product drops and launch formats in Japan first developing repeatable systems and playbooks so that what works can be adopted by other markets as we scale our consumer products business globally
• Work closely with the broader marketing team to connect store moments with campaigns community buzz and brand storytelling

You have...

• 10 years in e-commerce merchandising or consumer products leadership for a consumer-facing brand
• Experience building a merchandising or e-commerce function from 0 to 1 with hands-on ownership of a P&L and platforms such as Shopify
• An ability to think outside the box on merchandising and branding balancing commercial performance with strong brand fit
• Experience leading cross-functional work across creative marketing operations and external partners with excellent execution skills in fast-moving environments
• Business-level English and Japanese with strong communication skills across local and global teams

Exceptional candidates will have...

• Experience launching or operating pop-ups experiential retail or store-based brand activations
• Experience scaling a merchandising or ecommerce function internationally especially with localized assortments or market-specific launches
• Familiarity with fandom-driven character-led or lifestyle brands where products help consumers express identity and affinity
• Strong instincts for what makes physical products feel uniquely Duolingo: high quality distinctive and culturally resonant
• An entrepreneurial mindset and comfort owning a business end-to-end with an eye toward turning a Japan success story into a broader potentially global merchandising mode

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