Brand manager

COMPANY BACKGROUND
Worldwide #2 in the Premium Spirit & Wine Industry Pernod Ricard has a wide portfolio of premium brands across the whisky champagne cognac and white spirits categories.
Pernod Ricard Japan K.K. (PRJ) is a company founded in 1990 in Tokyo Japan as a fully owned subsidiary of Pernod Ricard Asia S.A. It is importing 30 brands in Japan.
Competing with large local players Pernod Ricard Japan is aiming at being the fastest growing international Premium spirits and wine player in the market as defined in its 3-Year plan.
Hence while reinforcing investments in leading footholds in key categories (ultra-premium whiskies & champagne) the Company is looking at expanding several additional brands within the next few years.
As a lead market for the Group (within top 10) PR Japan is therefore strongly engaged in driving business growth through: increased # of brands activated scaled-up investment precision in consumer touchpoints allocation strengthening marketing execution across on & off trade sales channels.

THE PORTFOLIO IN SCOPE
Located in the Ultra Premium brand groups covering: 6 brands across Whisky Champagne Cognac and Wine categories.

JOB PURPOSE
Contribute to the fast growth of the brand(s) through strong consumer recruitment and trade activation.
RESPONSIBILITIES
Brand Planning & Execution
With the support of the Marketing Manager and Senior Brand Manager develop effective 12-months rolling brand plans and execute them with multi-functional teams to grow sales and equity.
Prepare key brand presentations (including annual plans quarterly updates & reviews) with a consistently high level offering strategic insights and creative thinking.
Discuss update and align with Brand Companies on Japan strategies and plans.
Lead product launches including business case preparation new SKU registration trade announcement sales presenter and back label development closely working with the Logistic team and Brand Company
Activation planning implementation & evaluation
With the support of the Marketing Manager and Senior Brand Manager define the most efficient investment mix across touchpoints to return on sales growth & equity building.
In more details develop & implement the following :
Last 3 feet Visiblity & Activation programs (including on trade off trade & Ecommerce) - in collaboration with Trade Marketing & Sales teams
Consumer and Trade Mentoring programs in collaboration with sales team with the support of Brand Ambassadors
Trade event (e.g. tasting seminars) influencer and/or media plans where relevant- in collaboration with internal and external stakeholders
Ensure a strong buy-in of Commercial and Trade Marketing teams to the plans in order to secure a strong roll-out.
Provide qualitative and quantitative evaluations of marketing activations both in terms of return on Sales and return on Equity.
Regular analysis of key business metrics including sales market share and pricing with the support of the available reports/insights team to make business recommendations and adapt the plans when/ if necessary.
Monitor and control operating costs and A&P expenditures to ensure alignment with agreed budgets/latest estimate.

Organization:
2/3 of role reporting to the Marketing Manager Blended Scotch
1/3 of role reporting to the Senior Brand Manager Champagne (dotted report)

PROFILE
Education:
4-year university graduate or above

Language:
Native Japanese and fluent English in speaking/reading/ writing must have excellent level of English as this role requires daily interaction with several international stakeholders as well as the preparation/ presentations of extensive decks in English.
Experience:
Min 4 years experience in Marketing with proven success in Brand Building.
FMCG or luxury brands preferred.
Experience in on-trade marketing is a plus.
Experience in multi-brand marketing is a plus.
Interest in western style spirits and champagne is a plus.
Key Competencies:
Passionate for Brands & for Brand Building.
Strong strategic mindset with logical/analytical thinking.
Strong planning & organizing skills
Strong communication skills.
Proven cross-functional collaborative skills. Team player.
Consumer focus.
Creativity entrepreneurship agility & pro-activity.
Strong business acumen.

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