Social Media Specialist

Requirements

• Degree in Marketing Communications Digital Media or related field
• 13 years of experience in social media or digital marketing
• Strong content creation skills (photo video editing tools such as Adobe Suite Canva CapCut etc.)
• Solid understanding of social media platforms trends and best practices
• Strong copywriting and storytelling skills
• Experience coordinating with external creatives or agencies
• Analytical mindset with familiarity in reporting tools
• Strong organizational and communication skills
• Fluent in Italian and English

Nice to Have

• Experience in hospitality lifestyle or luxury sectors
• Knowledge of paid social media and boosting strategies
• Familiarity with influencer marketing

What We Offer

• A dynamic and collaborative digital marketing environment
• Opportunity to contribute to impactful brand storytelling
• Exposure to integrated campaigns and creative productions
• Professional growth and development opportunities
  

EOE/AA/Disabled/Veterans

We are seeking a creative and results-driven Social Media Specialist to support and execute our social media strategy across key digital platforms. Reporting to the Senior Digital Marketing Manager this role combines hands-on content creation with structured planning and performance tracking.

You will play an important role in elevating the hotels online presence through engaging storytelling consistent publishing and collaboration with both internal stakeholders and external photo and video professionals.

Key Responsibilities

Social Media Management

• Execute the social media strategy in alignment with overall digital marketing objectives
• Manage day-to-day publishing across platforms and channels
• Maintain and update the editorial calendar ensuring consistency and relevance
• Monitor trends platform updates and competitor activity

Content Creation & Production

• Develop engaging in-house content including photos videos reels stories and copywriting
• Lead and support on-site content creation (events activations behind-the-scenes as well as employer branding initiatives)
• Ensure brand consistency across all content formats and channels

Creative Coordination

• Coordinate professional photo and video shoots
• Liaise with external photographers videographers and creative agencies
• Support briefing content selection and delivery timelines
• Ensure alignment with brand standards and campaign objectives

Campaign Execution

• Support the rollout of digital campaigns across social platforms
• Collaborate with Marketing PR HR and Operations teams to amplify key initiatives
• Assist in managing influencer collaborations and partnerships

Performance & Analytics

• Track and analyze key social media metrics (engagement reach growth conversions)
• Prepare regular performance reports and dashboards
• Provide actionable insights and recommendations for optimization

Community Management

• Manage and respond to comments and direct messages in a timely manner
• Foster a positive and engaging online community
• Identify opportunities to increase audience interaction and brand loyalty