Senior Manager, Activation Linear Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

As a Senior Manager specializing in Linear Activation Planning you will play a pivotal role in shaping and executing high-impact media strategies for our diverse client portfolio. Operating with a significant degree of autonomy you will be responsible for leading the planning implementation and optimization of all offline media campaigns (TV Press Radio Addressable). Your expertise will directly contribute to client growth by delivering innovative and effective media solutions enhancing brand visibility and driving measurable results. This role requires a strategic thinker with proven leadership skills capable of inspiring a team and fostering strong client relationships.

Skills and Experience

• Managinghigh-level relationships with Marketing and Media departments of assigned clients acting as a trusted strategicadvisorand ensuring deep alignment with their business visions and expansion paths.

• Leadingthe definition of innovative communication strategies promoting the adoption ofcutting-edgeagency tools technologies and pioneeringnew approachesin media planning and execution.

• Drivingthe integration and strategic application of Digital Media Tech and Martech solutions into client strategies ensuring a full-funnel approach and fostering digital transformation.

• Managing strategically the budget of assigned brandsidentifyingand meeting unmet client needs and defining success through key performance indicators related to client satisfaction value delivery and business growth.

• Coordinatingdaily interactions with internal agency functions (Strategic Digital Technology Commercial)andensuring seamless collaboration andleveragingtheWPPnetworks diverse capabilities formaximumclient impact.

• Overseeingcomplex problem-solving initiatives integrating cross-disciplinary insights to arrive at strategic solutions and servingas a principal advisor on risk steering organization-wide initiatives that improve risk identification and assessment.

• Conductingadvanced competitive analysis to inform strategic recommendations and position clients for market differentiation.
• Supportingthe Client Director in developing innovative projects and contributingto fostering a culture of continuous learning and talent development within the team.
• A minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry preferably with a focus onPharma orFMCG clients.

• Degree orequivalentcultural background.

• FluentEnglishisMandatory(C1).

• Demonstratedexpertise instrategicmedia planning and a deepunderstandingof theevolvingdigital tech andmartechlandscape.

• Proventrack recordin developing and implementing full-funnel digital strategies.

• Exceptional client advocacy and negotiation skills with a history of shaping client engagements andoptimizingbusiness success.

• Strongstrategicand commercialacumen with theabilitytoidentifygrowthopportunitiesand drivevaluefor clients and the agency.

• Previousexperience in a strategic role or a strong strategiccomponentwithinpastpositionwill be considered as a plus.

Life at WPP Media & Benefits

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when were together fostering creativity collaboration and connection in this open and supportive environment. Thats why weve adopted a hybrid approach. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000 courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

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