Senior Associate, Activation Digital Planning

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

The Senior Associate Activation Digital Planning is responsible for the daily end-to-end management of standard digital media plans ensuring they meet specific client objectives within the allocated budget. Working with daily autonomy this role oversees the implementation buying and ongoing optimization of digital campaigns. The Senior Associate analyzes performance data recommends tactical adjustments to maximize results and supports the onboarding of junior team members.

Skills and Experience

• Deliver and execute effective digital media plans based on defined budgets and client objectives.
• Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying).
• Deliver competitive reports andautonomously analyze campaign results to identify trends.
• Analyze campaigns and recommend tactical changes to maximize campaign performanceescalating complex issues to the Manager.
• Aware of the commercial offers and dynamics of online channels in the performance and branding market.
• Proficient usage of different tools (mainly Adserver and Analytics) to evaluate the plans results.
• Ability to manage different digital campaign typologies (awareness performance data-driven and retargeting).
• Collaborates with agency cross-functional teams and clients suppliers including creative agencies.
• University degree preferably in Economics Advertising or Marketing and Communication.
• 3 years experience in digital media planning.
• Proactivity strong problem-solving and collaborating skills.
• Fluent English.
• Accuracy precision attention to details and ability to meet deadlines.
• Proficient use of technology (including AI) to enhance client outcomes.

Life at WPP Media & Benefits

We Create an Open environment built on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when were together fostering creativity collaboration and connection in this open and supportive environment. Thats why weve adopted a hybrid approach. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000 courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)
  
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