Manager, International Theatrical Public Relations, MGM Theatrical

Amazon MGM Studios is seeking an experienced Theatrical PR Manager to lead our theatrical slate in Italy.

This role will develop and execute comprehensive publicity strategies for all theatrical releases across Italy while also crafting corporate storytelling around Amazon MGM Studios theatrical expansion across the market. You will serve as the senior PR strategist for the Italian theatrical market working closely with our US and EMEA teams while leading local agency relationships and managing all aspects of theatrical PR campaigns. The ideal candidate will bring extensive knowledge of the Italian entertainment and media landscape established relationships with high-profile media and industry stakeholders and a proven track record of delivering successful theatrical publicity campaigns that drive cultural conversation and box office results.



Key job responsibilities
Develop and lead strategic publicity campaigns for all theatrical releases in Italy
Create and execute corporate communications strategy around Amazon MGM Studios theatrical business expansion in Italy
Lead and manage local agencies and external vendors to deliver best-in-class campaigns
Orchestrate press junkets talent appearances and premiere events across Italy
Build and maintain relationships with key media contacts critics groups cultural influencers entertainment journalists talent representatives and industry stakeholders
Provide strategic counsel to US and Italy-based leadership and cross-functional teams on cultural nuances and market-specific opportunities
Develop messaging and provide issues management support for talent filmmakers and corporate spokespeople
Monitor and report on campaign effectiveness media coverage and marketplace dynamics across Italy
Design and oversee word-of-mouth screening programs tastemaker events and innovative stunts/activations to generate earned media
Lead regional festival strategy and cultural collaborations in concert with global priorities
Manage theatrical publicity budgets with a focus on efficiency and ROI
Collaborate with cross-functional teams including marketing social digital and distribution
Present campaign strategies and results to internal stakeholders and external parties
Mentor and provide guidance to junior team members and agencies

About the team
Join the dynamic global theatrical PR team at Amazon MGM Studios who collaborate to design and execute innovative PR campaigns that break through culture and drive theatrical box office results.

- Bachelors degree or industry equivalent experience in Communications Public Relations Marketing Journalism or related field
- Entertainment publicity experience in the Italian market; including oversight of theatrical PR campaigns
- Proven track record of leading theatrical publicity campaigns from strategy through execution
- Demonstrated experience managing high-profile talent relationships and navigating complex media situations
- Strong relationships with Italian media outlets entertainment journalists critics festival programmers and cultural organizations
- Experience managing agency relationships and publicity budgets
- Proven ability to develop corporate messaging for business initiatives
- Strong written and verbal communication skills in Italian and English
- Experience presenting strategies and recommendations to senior stakeholders

- Experience at a major studio entertainment company or leading PR agency
- Crisis communications and issues management experience
- Experience working across theatrical and streaming windows
- Proven track record of budget management reporting and delivering measurable results
- Experience managing or mentoring team members
- Understanding of box office metrics and the theatrical marketplace in Italy
- Experience working across multiple territories or markets within Italy and surrounding territories

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