(Junior) Brand Manager
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin La Prairie Hansaplast and Labello. We act according to our purpose WE CARE BEYOND SKIN and take responsibility for our consumers our employees the environment and society.
Behind every brand every product and every accomplishment are our more than 20000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE COURAGE SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
We are looking for a Brand Manager to join the Italian Eucerin Marketing Team. Reporting directly to the Senior Brand Manager the successful candidate will contribute to driving the sustainable growth of the Eucerin business in Italy through the development and execution of brand plans product launches local activations and portfolio initiatives with a particular focus on the Face & Sun categories.
The role requires strong cross-functional collaboration with local regional and global stakeholders to deliver business objectives while ensuring excellence in execution across all consumer and customer touchpoints.
The Brand Manager will progressively build strategic capabilities while taking ownership of key projects and marketing initiatives. Working in close partnership with the Senior Brand Manager the role will contribute to shaping brand priorities identifying growth opportunities and translating strategy into successful market execution.
Key Responsabilities
Drive the execution of category and brand plans for the Face & Sun portfolio ensuring alignment with local business objectives and global strategy.
Lead the local deployment of product launches relaunches and innovation projects coordinating all relevant stakeholders throughout the process.
Analyze brand category and market performance identifying opportunities and risks and translating insights into actionable recommendations.
Develop and execute local activation plans including promotional initiatives events PR activities influencer collaborations and media support programs ensuring effective adaptation of campaigns to the Italian market.
Manage assigned marketing budgets and play an active role in forecasting business planning and performance tracking activities.
Ensure excellence in the development and execution of point-of-sale materials sales force support tools and marketing assets maximizing brand visibility and customer engagement.
Collaborate effectively with local regional and global stakeholders as well as external agencies and suppliers leading cross-functional coordination to deliver projects on time and within budget.
2-4 years of experience in Marketing
Experience in product launches consumer activation and portfolio management
Experience in Personal Care Skincare or the Pharmacy channel is considered an advantage
Fluency in Italian and English is required
Proficiency in Microsoft Excel and PowerPoint MS Office tools
Knowledge of IQVIA or similar market data tools is a plus
Positive and curious mindset entrepreneurial attitude in managing activities and projects
Collaborative mindset with strong communication and stakeholder management skills
Strong project management and organizational skills with the ability to manage complexity prioritize effectively and deliver multiple projects simultaneously
Analytical skills combined with creativity and consumer-centric thinking
Results-driven mindset and willing to challenge the status-quo and translate opportunities into actions
Adaptable and comfortable working in a dynamic environment
Why Join us
- Gross annual salary (RAL) between 34000 and43000 depending on experience
- Free parking for cars bicycles and motorcycles
- Flexible working hours (start time between 8:00 AM and 10:00 AM with a 1-hour lunch break)
- Hybrid working model (2 days of remote work per week)
- Company store discounts (discounted Beiersdorf products open twice a week)
- Participation bonus redeemable either as a cash payment or for services/benefits
- Faschim health insurance
- And much more!
Required Experience:
Junior IC
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
