Head of UA

Whatwapp is a leading mobile game company in Italy with three major titles focusing on casual games. The company comprising around fifty diverse team members operates in English and supports hybrid work options (4 days per month in Milan). Whatwapp is transitioning from a startup to a scale-up aiming to expand globally and innovate within the gaming industry. We encourage a flat hierarchy allowing rapid idea execution and learning opportunities directly from our leaders with a commitment to the personal and professional growth of our employees.

Were looking for a Head of UA to drive the expansion of Whatwapps games driving a steady influx of high-quality users while maximizing profitability. Reporting directly to the CEOs youll play a key role in shaping and executing our growth strategy.
The ideal candidate is a data-driven growth leader with strong UA expertise and a strategic mindset capable of scaling mobile games internationallyespecially in the US market. They thrive at the intersection of marketing and product leveraging a holistic growth strategy that goes beyond traditional UA.

• Define and execute a sustainable growth strategy to expand Whatwapps games balancing user volume and quality to maximize profitability.
• Lead and scale the UA team hiring and mentoring top talent while fostering a data-driven high-performance culture.
• Mentor the creative team ensuring data-driven ad creative development that resonates with target audiences and enhances campaign performance.
• Develop and refine UA strategies to hit and exceed key ROAS and CPA benchmarks ensuring optimal budget allocation and efficiency.
• Leverage data-driven insights to inform product decisions working closely with Product Creative and Data teams to align growth efforts with game design and monetization.
• Own the revenue forecast and marketing spend by ensuring deep KPI ownership across UA cost revenue ROAS MER and cash flow.
• Optimize and expand marketing efforts across both traditional (Meta Google TikTok) and non-traditional (CTV influencer marketing community engagement) channels.
• Drive the successful launch of new games defining and executing user acquisition strategies from soft launch to global scale.

• Proven experience in scaling mobile F2P games.
• Strong analytical skills with solid expertise in UA metrics (ROAS MER and cash flow management).
• Expertise in creative-driven performance marketing working alongside creative teams to develop high-impact ad assets.
• Strong leadership skills capable of structuring and scaling a high-performing growth team.
• Deep understanding of international markets with a strong focus on the US and its mobile gaming growth dynamics.
• Strategic mindset able to balance short-term UA performance with long-term growth and monetization strategies.
• Experience working cross-functionally particularly with Product and Data teams to align marketing with game design.
• Out-of-the-box thinking mindset with the ability to break down complex challenges and find innovative solutions.
• Experience in LTV and ROAS modeling with a strong ability to define the right specifications for Data and Marketing Analytics teams to build and refine predictive models that drive sustainable growth.
• Understanding of ad monetization and its role in optimizing overall revenue streams.
• Strong grasp of cash flow management principles to enhance revenue forecasting and ensure efficient budget allocation for marketing investments.

• A game lover
• Hungry for a win
• A careful and detailed planner
• Data-oriented
• Leader
• Enjoys solving problems and puzzles
• Understands the meaning of full ownership
• Critical thinker
• Outside-the-box thinker

• Use critical thinking: dont assume validate your gut feeling!
• Take ownership and make it happen!
• Love what you do and have fun doing it!
• Work on the problem not just the symptoms!
• Dont overcomplicate it keep it simple and effective!
• Share ideas to reduce bias and improve results!

Hybrid Working policy - live anywhere in Europe or nearby with 4 consecutive days per month in Milan with expenses support
An innovative high-ownership and friendly work environment where you have the opportunity to grow and try new approaches
An amazing office in the centre of Milan (Stazione Garibaldi) with a social area with a foosball table board games beer and coffee
Flexible employment options and working hours
Quarterly development talks and career coaching from a professional coach
English and Italian courses provided by native teachers
Learning budget to spend on anything for professional growth
The latest MacBook
Offsite team building events

For this role the gross annual salary range is 80000 to 95000 per year.
The applicable collective agreement is the C.C.N.L. Commercio Confcommercio. Positioning within the range depends on objective criteria such as relevant experience and skills

Dont live in Milan Check out our work model
Building community and having a place to connect with each other is very important for us. We like not only to work together but to have time to get to know each other to celebrate and have fun. We also value peoples choice to work from anywhere thats why we have a very flexible hybrid model.
Our policy is 4 days straight per month at the office and we decide however were gonna go.
If you dont live in Italy we have two options: if you would like to relocate our company offers a relocation package to help you move to Milan; if you want to stay where you are we offer a benefit to help you with travel expenses and flexible working hours around your journey time.