Global Marketing Manager – Mattel Masterbrand

The Opportunity: 

The Global Marketing  Manager will lead the planning and execution of Mattel Masterbrands highest-profile global marketing activations bringing the brand to life through breakthrough consumer experiences integrated campaigns media partnerships retail programs and live events.

This leader will oversee the activation of Mattels global Masterbrand platform across evergreen initiatives annual brand campaigns and tentpole moments including the LA28 Olympic Games. Working across regions and functions this role will ensure best-in-class execution operational excellence and consistent brand expression across every consumer touchpoint.

Operating at the intersection of strategy and execution this role requires an experienced marketer who can manage complex global programs influence cross-functional stakeholders steward agency partners and deliver world-class marketing experiences at scale.

What Your Impact Will Be: 

• Drive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations media experiential retail and CRM. 
• Lead global activation of Mattels LA28 Olympic Games partnership a 13-month campaign representing the largest pan-brand initiative ever in Mattels history. 
• Gather and synthesize market insights to maximize the benefits of a local-to-global global-to-local system.
• Own regional activation budgets ensuring investments are strategically allocated and managed effectively across global markets.
• Oversee Mattels presence at international Comic Cons including events such as Mexico City Lucca Shanghai Sydney and Jakarta. 
• Partner across Brand Marketing Platform & Media Commercial and regional teams to ensure consistent global execution.
• Manage agency partners and external vendors to deliver best-in-class consumer experiences.
• Build scalable activation playbooks and best practices that can be adopted across international markets. 
• Establish KPIs and measurement frameworks to evaluate campaign performance optimize investments and capture learnings for future activations.

Qualifications :

What Were Looking For: 

• 8 years experience in brand marketing (on brand or agency side) franchise management/marketing content marketing or purpose-driven strategy/marketing.
• Proven experience leading large-scale global marketing campaigns and consumer activations.
• Strong project and program management skills with the ability to manage multiple complex initiatives simultaneously.
• Deep understanding of integrated marketing media experiential influencer retail and CRM activation.
• Experience managing agency partners production timelines and multimillion-dollar marketing budgets.
• Strong business and financial acumen with experience managing activation investments and campaign ROI.
• Excellent cross-functional leadership and stakeholder management skills with the ability to influence without direct authority.
• Outstanding communication presentation and storytelling abilities.
• Highly collaborative proactive and comfortable operating in fast-paced highly matrixed environments.
• Proficiency in Outlook PowerPoint Word and Excel.

Additional Information :

What We Offer: 

• Gross annual salary range of EUR 66400 - EUR 78850
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 15% of base salary payout is determined by company and individual performance results
• Time off according to CCNL Giocattolo Industria
• Hybrid working set-up
• Meal allowance
• Employee assistance program: Access to Modern Health Headspace and Maven
• Health insurance
• AD&D Insurance
• Flexible benefit (kindergarten public transport or vouchers)
• Toy discount
• Christmas gift
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child return to work program path to parenthood and family care leave

Mattels total compensation package is based on objective gender-neutral criteria such as job grade work location relevant skills and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview we will share further details on Mattel Italy S.R.L.s total rewards package. Please note that (some of) the benefits above may change over time due to changes in the company policy or in legislation. We will not ask about your previous salary history.

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!  You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  of recruiting scams: Mattel will only contact you through official @ or @ email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time