F&B Brand & PR Specialist

Graphic Design & Visual Communication

• Promotional Material: Designing posters flyers and digital graphics to promote monthly events or special packages.
• Brand Consistency: Ensuring all visual assets align with the hostels brand identity and the social media guidelines provided by the external agency.

Business Development: Lunch & Corporate Partnerships

• Local Market Mapping: Analyzing companies offices co-working spaces and businesses located in the immediate vicinity of the hostel.
• Lead Generation & Sales: Directly reaching out to HR managers and corporate decision-makers nearby to present the hostels lunch offerings.
• B2B Agreements: Creating and negotiating corporate partnership agreements (e.g. dedicated discounts fixed lunch menus) to build loyalty among local workers and ensure a steady flow of lunchtime customers.

Private Events Growth 

• PR & Event Agency Scouting: Actively mapping and contacting communication agencies local event planners team-building companies and PR managers to include the hostels spaces in their partner venue catalogs.
• Corporate Scouting (B2B): Contacting mid-to-large-sized companies in the city (with a focus on the immediate area) to pitch the venue for corporate events informal meetings product launches or seasonal parties.
• Networking & Industry Events: Attending trade fairs networking events and local meetups to establish the boutique hostel as the place to be for its unique combination of hospitality lifestyle atmosphere and F&B offerings.

Global Events Management

• Local Adaptation: Receiving global event guidelines from the Head Quarter (HQ) and adapting them to the local market audience and specific spaces of the hostel.
• Planning & Execution: Organizing logistics setups local promotion and staff coordination to ensure HQ standards are met 100%.

Digital & Social Media Agency Coordination

• Briefing & Sourcing: Keeping the external agency updated on new designed menus successful corporate agreements and promoting spaces for private events. Providing live photos and videos from events to the agency.
• Approval: Supervising editorial plans to ensure they drive the right business goals (e.g. specific posts aimed at promoting private celebrations or corporate lunches).

PR & Partnerships

• Media Relations: Engaging with industry journalists bloggers and local/national food and lifestyle guides.
• Influencer Marketing: Scouting and managing collaborations with content creators who align with the hostels target audience.
• Brand Partnerships: Building synergies with beverage and food brands for sponsorships and co-branded events.

Events & Community

• Concept Development: Collaborating with the F&B operations team to brainstorm and create special events (themed nights guest bartending DJ sets and social gatherings).
• Local Engagement: Involving the local community turning the hostels F&B department into a landmark not just for staying guests but for the entire city.

Qualifications :

Experience & Background

• Experience: 1 to 3 years of experience in operational marketing event coordination junior B2B sales or public relations preferably within the Hospitality Food & Beverage or communication/event agency sectors.

• Education: Bachelors degree or diploma in Marketing Communication Business Administration Foreign Languages or equivalent fields. A Masters degree or specialized courses in Event Management or Hospitality Marketing are considered a plus.

Hard Skills

• Basic Graphic Design: proficiency with rapid graphic design tools (e.g. Canva Pro) for the independent creation of menus flyers and promotional materials.

• Sales & Account Management: Ability to manage business negotiations structure financial proposals/quotes and conduct site inspections with corporate or private clients.

• Digital Literacy: Familiarity with social media dynamics (Instagram TikTok) and core communication KPIs.

Language 

• English: Fluent/Excellent level (B2/C1).

• Italian: Native or fluent.

Soft Skills

• Interpersonal & Commercial Skills: Strong commercial mindset empathy and proactivity for networking local market mapping and actively reaching out to businesses.

• Flexibility & Problem-Solving: Ability to adapt to the dynamic and casual environment of a boutique hostel.

Informazioni aggiuntive :

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Remote Work :

No

Employment Type :

Full-time