Expert Activation Specialist

Welcome to Haleon. Were a purpose-driven world-class consumer company putting everyday health in the hands of just three years since our launch weve grown evolved and are now entering an exciting new chapter one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands including Sensodyne Panadol Advil Voltaren Theraflu Otrivin and Centrum lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now its time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose to deliver better everyday health with humanity at the heart of everything we do. It unites us inspires us and challenges us to be better every day driven by our agile performance-focused culture.

About the role

The Expert Marketing function aims to increase both the number of touchpoints (multichannel reach) and frequency of engagement with meaningful Healthcare Professionals (HCPs) across Haleon product categories leveraging a progressively omnichannel approach.

The Expert Activation Specialist plays a pivotal role in driving the effectiveness of this ecosystem ensuring the design and brilliant execution of impactful Expert activation plans across channels.

This role is responsible for defining and implementing local omnichannel strategies maximizing HCP engagement and business impact.

A key focus is on performance monitoring and continuous optimization leveraging data insights and advanced analytics to refine activation strategies and improve ROI.

The role collaborates closely with Categories and Media Medical Regulatory functions to ensure consistency execution excellence and the evolution toward a fully data-driven operating model.

Role Responsibilities

• Leverage a multi and omnichannel approach for maximum impact building new business opportunities by defining and executing strategic initiatives across emerging and existing channels (e.g. WhatsApp Spotify YouTube 1st and 3rdparty database email) tracking performance KPIs and leveraging Global and European bestpractice learnings.

• Define and implement the Italian Expert multichannel strategy with the Haleon Health Partner (HHP) digital platform at its core ensuring clear media reach conversion and engagement plans as well as robust tracking and optimization of HHP performance KPIs.

• Collaborate closely with the Expert Marketing Manager to ensure effective omnichannel implementation and activation of categorylevel content maximizing consistency impact and execution excellence across touchpoints.

• Partner with the Medical function to execute the external Key Expert Engagement (KEE) strategy influencing key professional organizations and opinion leaders to strengthen Haleons corporate reputation among external stakeholders. Manage endtoend KEE engagement (from business opportunity definition to contracting execution and followup) based on business needs to drive condition awareness and brand relevance.

• Prepare and deliver periodic performance reports on omnichannel activities in close collaboration with the Expert Multichannel Manager.

• Translate data into clear actionable insights to inform and strengthen digital strategy development with particular focus on NCOs.

• Support the evaluation of campaign and Expert initiative effectiveness partnering with IPSOS or sellout data providers as NewLine Circana and internal CBIA and SFE teams to build multilevel actionable reporting frameworks.

• Collaborate with CBIA and Global Expert teams to ensure correct execution and adoption of MMM/Prometheus and MORE as the one source of truth embedding these tools into daily decisionmaking for Expert activity performance assessment.

• Synthesize present and share insights from analytics and research internally enabling crossfunctional understanding and fostering the evolution toward an increasingly datadriven omnichannel operating model.

Why you

Basic Qualifications:

• Strong analytical mindset with the ability to interpret Expert Marketing and Commercial KPIs.

• Solid experience in Expert Marketing and Digital KPI measurement.

• Proven ability to use data to assess brand performance Expert activity ROI and support strategic decisionmaking.

• Strong capability to translate data into concrete actions.

• Deep understanding of Expert omnichannel engagement models.

• Ability to orchestrate multiple touchpoints (events digital media social training etc.) in a coherent and effective way.

• Experience ensuring alignment between strategy execution and activation timing.

• High level of confidence in reporting and analytics tools (Excel PowerPoint Power BI).

• Proven experience in building and managing performance dashboards.

• Ability to convert data into actionable insights to continuously optimize strategies.

• Excellent crossfunctional collaboration skills.

• Strong ownership and result-driven attitude.

• Structured thinking and problemsolving capability.

• Strong attention to detail combined with a strategic endtoend perspective.

• Flexibility proactivity and a continuous improvement mindset.

• High levels of learning agility and change agility.

EUR 41664.00 - EUR 57288.00 The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience skills qualifications and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations. Compensation information is shared for the primary location of this role. Where the position is advertised with additional locations the compensation range will be discussed during the recruiting process.

Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture where different backgrounds and views are valued and respected all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. Its important to us that Haleon is a place where all our employees feel they truly belong.

During the application process we may ask you to share some personal information which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development refinement and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential used only for legitimate business purposes and will never be used in making any employment decisions including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process please let your recruiter know by providing them with a description of specific adjustments you are requesting. Well provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

The Haleon recruitment team will contact you using a Haleon email account (@). If you are not sure whether the email you received is from Haleon please get in touch.