EMEA Content Specialist

The AI revolution is reshaping the digital landscape and Vertiv is helping power whats next. As a global leader in critical digital infrastructure we bring together power cooling IT and services to support the worlds most demanding applications.

The Content Specialist is responsible for supporting Vertivs EMEA content and digital marketing initiatives by developing high-quality technically accurate content and digital assets that engage target audiences and support business objectives. Working closely with portfolio teams field marketing and subject matter experts the role creates compelling content across a range of formats including case studies customer stories blog posts videos advertising landing pages white papers and digital campaign assets.

The ideal candidate combines strong communication and storytelling skills with an interest in technology or brings technical expertise and the ability to translate complex concepts into engaging content. The role is well suited to candidates from content communications engineering technical writing product marketing or related technical disciplines.

A key requirement is the ability to translate complex technical concepts into clear engaging audience-focused content tailored to different stages of the buyer journey while ensuring alignment with brand legal compliance and corporate communications requirements. The successful candidate will be able to bridge the gap between technical expertise and audience needs translating complex concepts into compelling content that informs educates and influences decision-makers.

The Content Specialist is also expected to leverage the latest AI-powered content creation research productivity and workflow automation tools to improve efficiency enhance content quality and support content strategy execution.

In addition to content creation the role supports content planning publication and promotional activities managing projects through established review and approval workflows to ensure timely delivery and consistency across channels campaigns and markets.

Key Responsibilities

• Support the creation of technically accurate compelling content for digital marketing campaigns and thought leadership initiatives including publication distribution and promotion to maximize reach engagement and business impact.
• Translate complex technical topics into clear engaging messaging for technical and business audiences.
• Create and adapt content for multiple formats including blogs white papers case studies videos web pages and sales enablement materials.
• Collaborate with product managers subject matter experts sales field marketing teams and other stakeholders to gather insights and develop quality content.
• Leverage AI-powered tools to support research content development optimization localization and workflow efficiency.
• Ensure all content aligns with Vertiv brand and legal guidelines messaging frameworks and corporate communications standards.
• Coordinate content reviews and approvals with internal stakeholders.
• Support editorial planning content governance and ongoing analysis and optimization of content performance.
• Stay current on industry trends emerging technologies AI developments and digital marketing best practices.

Qualifications Required

• Bachelors degree in Marketing Communications Technical Writing Engineering or a related field.
• 3 years of professional experience in content communications technical writing engineering IT data center or related technical fields.
• Excellent proofreading and storytelling skills in English.
• Strong ability to understand communicate and simplify technical concepts for different audiences.
• Strong project management and stakeholder coordination skills.
• Experience working with cross-functional stakeholders and managing multiple priorities simultaneously.

Desired Profile

• Strong interest in and understanding of technology and digital infrastructure markets.
• Ability to quickly learn and communicate complex technical subjects.
• Ability to manage multiple projects and navigate structured review and approval processes.
• Experience in B2B technology marketing engineering IT data center or related industries preferred.
• Familiarity with SEO principles content optimization and digital content best practices.
• Experience using AI-powered content creation and productivity tools.
• Experience managing projects involving multiple stakeholders and review cycles.
• Technical curiosity adaptability and learning agility
• Strong attention to detail and the ability to balance creativity with compliance
• AI fluency and digital mindset
• Proactive solution-oriented approach with the ability to anticipate needs and drive improvements

If youre looking to make an impact in a fast-growing industry at the center of technological innovation wed love to hear from you.

This role may be performed in multiple jurisdictions subject to EU Pay Transparency requirements a locally applicable salary range applies and will be communicated in accordance with local legal obligations if not shown in this posting. Salary ranges for other jurisdictions may vary in line with local market conditions and applicable legislation.

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