Digital Store E-Commerce Personalization Specialist
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Job Summary
Your Opportunity Your Team
The Digital StoreE-CommercePersonalization Specialist supports QVC Italy and leads personalization and UX optimization activities across web and appimprovingcustomer experience conversion and digital performance.
Where Youll Work
This role is hybrid andrequirepresence at our offices inBrugherio(MB) for several days each month (office days are predetermined and standard across the company).
This is a full time permanent contract.
What Youll Do
Reporting to the Digital Store Manager you willbe responsible for:
End-to-End Personalization Ownership:leading the strategy implementation and quality control of alldigitalstorespersonalization initiatives across the digital customer journey to improve customer experience conversion and commercialperformances.
Strategy & Test Coordination:partnering with Digital Store Content and A/Btesting teams (locally and internationally) to build and coordinatepersonalizationcalendars and tailored customer experiences.
Scaling Tests &Uniqodovoucher promotion support:transitioning successful tests into daily operations supporting the Retention team with theUniqodoplatform to plan and deploy onsite voucher campaigns based on web promos or customer behavior.
Homepage & App Optimization:collaborating with the Store Programming and Trading teams to design personalization strategies for key pages (Homepage Category pages etc. and the App)to drive sales and category goals.
Segment & Platform Relevance:ensuring high-value personalized content is delivered across all platforms tailored to specific customer segments.
Approval & Performance Analysis:acting as the final sign-off authority for personalization measures while analyzing and reporting weekly test results to drive revenue growth.
Team Guidance & Tool Improvement:mentoring team members and contributing to the continuous improvement of processes andstrategies.
What Youll Bring
Bachelors degree in Digital Marketingora relatedfield.
35 years of solid experience in similar roles within a digital environment ideally in a multichannel online sales or e-commerce personalization setting.
Proven hands-on experience with Adobe Target and Adobe Analytics.
Strong understanding of CRO UX and personalization with the ability tooptimizeand enhance the customer journey.
Solid commercial and analytical mindset with the ability to independently interpret key digital KPIs such as Conversion Rate Session Rate Bounce Rate and CTR.
Excellent knowledge of the main digital and non-digital tools used for performance analysis including Adobe Analytics Adobe Target Tableau and Excel(AEMtoolis a plus).
The ability to work effectively across functions in a fast-paced digital environment.
Strong planning organizational and prioritization skills with great attention to detail and a results-driven approach.
Native-level Italian and fluent English.
INHP
LI-DM1
Our Total Rewards package includes benefits youll love such as competitive compensation paid time off an employee assistance program parental leave paid volunteer hours and amazing company discounts! In our US market you can also expect health care benefits starting on day 1 401(k) and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal state and local laws and regulations. As an equal opportunity employer QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout please contact us at for assistance.
If provided salary ranges are a general guideline only and actual salaries will vary and are based on factors such as a candidates qualifications skills experience and geographic location as well as business and market conditions.
Required Experience:
IC
