Copywriter Associate Automotive

About Publicis Sapient

Most companies in the AI era do one of two things: they advise or they sell you a tool. We do both. Publicis Sapient is a technology company that provides enterprise AI platforms and services which means we build our own AI platforms and bring the strategists product thinkers designers and engineers who make them work inside the worlds most complex businesses. Its where people and products shape the future of enterprise and where your ideas actually reach the organizations that run the world. If you want to question how things are done learn continuously and do the best work of your career alongside 20000 people across 28 countries youre in the right place. Come build with us.

Our Commitment to Inclusive Hiring

We are committed to fostering and encouraging an inclusive and welcoming environment for everyone and we believe great talent comes from many different backgrounds experiences and perspectives. Thats why were committed to creating a hiring process where everyone has an equal opportunity to succeed and feel safe. We welcome applications from all backgrounds and identities including: race ethnicity nationality gender disability sexual orientation gender identity or religion and value the diverse experiences perspectives and strengths they bring to our teams.

If theres anything we can do to make our recruitment process more accessible or comfortable for you please let us know. Were happy to provide reasonable adjustments throughout the application and interview process. You can contact us anytime at

Your Safety Matters To Us

At Publicis Sapient were committed to protecting candidates throughout every step of their journey with us. To help you stay safe from recruitment scams please remember that our recruiters will only ever contact you from a Publicis Sapient email some cases we may partner with trusted vetted recruitment agencies who will clearly identify themselves as working on behalf of Publicis Sapient. If you receive communication from any other domain claiming to represent us please treat it with caution and contact us at

Why This Role Matters

As anAssociate Content Designer / Copywriter youll contribute to the creation of clear effective and engaging content that speaks authentically to the target audience. Youll collaborate daily with multidisciplinary teams including strategy design UX tech program managers and product teams to develop messages aligned with business objectives and brand strategy helping to build relevant digital and creative experiences.

At Publicis Sapient what we truly look for in a content designer / copywriter is the ability to navigate between creativity and strategic thinking: not just writing but also an understanding of data user behavior digital journeys content design and UX writing. Its essential to know how to translate insights into simple yet impactful messages working in an agile environment that values both lateral thinking and execution.

In this role youll apply your skills to the creation of digital content products services and campaigns ensuring clarity consistency and relevance across a landscape crowded with digital noise youll know how to create content that stands out without feeling generic or predictable bringing out the personality of each brand and raising the quality distinctiveness and effectiveness of every message.

Youll also bring confidence in strategic writing for digital channels including websites social media email campaigns CRM journeys and digital platforms as well as the ability to use lateral thinking to shape creative communication ideas that are relevant distinctive and effective.

This is a hybrid role with 3 days in person and 2 days remote designed to support both close collaboration with teams and clients and focused individual work.

In short the person were looking for must not only write well but also actively contribute to designing communication experiences that have a real impact on users and the business.

Digital content and communication experiences
Develop clear concise and engaging copy for digital and print platforms including websites social media mailing CRM marketing collateral digital products services and campaigns. Apply strategic writing skills to ensure content is relevant distinctive consistent and aligned with both audience needs and business goals.

Content design UX writing and user journeys
Create and refine content across digital journeys ensuring clarity usability accessibility consistency and adherence to brand guidelines. Contribute to microcopy messaging frameworks tone of voice guidelines content principles and content systems that support marketing initiatives digital products services and campaigns.

Creative thinking and brand personality
Use lateral thinking to contribute to creative communication concepts campaign ideas digital narratives and content solutions that connect brand objectives with audience needs. Help brands stand out by creating content that feels specific relevant and above average never generic or predictable.

Collaboration and delivery
Work proactively with designers marketers product teams program managers UX specialists and tech teams to ensure copy aligns with brand voice messaging strategies user needs and digital journeys. Edit proofread refine and manage content directly in collaborative design tools such as Figma ensuring copy and experience evolve together.

Research quality and continuous improvement
Conduct research to understand target audiences industry trends and digital behaviors ensuring that content is relevant and impactful. Stay up to date with best practices in copywriting digital marketing content strategy content design UX writing and contemporary AI tools.

Seniority and background

Experience in copywriting content design UX writing digital communication or related roles. Bachelors degree in Humanistic Studies Literature Communication Communication Design Marketing or a related field or equivalent professional experience.

Italian and English fluent.

Portfolio and proven digital experience
A portfolio of digital products platforms services campaigns or selected writing samples ideally including live projects demonstrating the ability to create effective content for real user experiences and business contexts.

Writing content design and UX writing
Strong writing and editing skills with a keen eye for detail combined with a solid understanding of content design principles and UX writing. Ability to structure content that supports clarity usability accessibility consistency across touchpoints and to write clear functional user-experience-focused microcopy.

Strategic and creative thinking
Confidence in strategic writing for digital channels and ability to combine strategic thinking and lateral thinking to develop creative communication ideas messages narratives and content solutions that are relevant for the audience distinctive for the brand and aligned with business goals.

AI-enabled content workflow
Confidence in working with contemporary AI tools as part of the creative and content design process using them to enhance research exploration iteration quality consistency and efficiency of the final output while maintaining strong human editorial judgment strategic thinking and responsibility for the work. Familiarity with advanced AI tools and platforms such as OpenAI / ChatGPT Claude Gemini or similar.

Consulting collaboration and client communication
Ability to work in a consulting environment collaborating with multidisciplinary teams and engaging with colleagues and clients across strategy design UX tech program management and product contexts. Strong client storytelling skills to help explain content choices creative ideas and UX writing decisions clearly and persuasively.

Additional Experience We Value

Certifications and specialist knowledge
Certifications in UX Writing Content Design Content Strategy Accessibility or related disciplines. Familiarity with accessibility principles inclusive language and best practices for creating content that is clear usable and effective across digital touchpoints.

Hybrid background and forward thinking
A hybrid background across copywriting content design UX writing digital strategy creative communication product or service experiences is valued. We do not expect a strictly linear copywriting path but we look for curiosity pattern recognition forward thinking strong writing potential and care for quality and detail.

Data testing and optimization
Experience with A/B testing data-driven content optimization usability testing or performance analysis with the ability to use results and insights to improve content quality effectiveness and user experience.

Tone of voice and content systems
Experience defining or evolving tone of voice guidelines messaging frameworks editorial systems or content principles for brands digital products or campaigns. Ability to help brands express themselves consistently and distinctively across channels and contexts.

AI-enabled brand voice and prompting
Ability to contribute to the definition of tone of voice for AI-enabled experiences conversational interfaces or prompting frameworks helping brands express themselves consistently and effectively in new digital environments.

Digital marketing and content operations
Experience working on omnichannel digital ecosystems service platforms e-commerce experiences CRM journeys social media platforms or full-digital campaigns. Familiarity with SEO best practices content management systems CMS Microsoft Office and Google Suite is also appreciated.

Collaboration and communication
Excellent collaboration skills and ability to work in multidisciplinary teams. Strong ability to communicate clearly and effectively both in writing and verbally with colleagues clients and stakeholders.

Thinking and problem solving
Strong critical thinking and problem-solving skills with the ability to understand complexity identify opportunities and translate them into clear and actionable content solutions.

Mindset and adaptability
A curiosity-driven mindset and commitment to continuous learning. Flexibility and adaptability in dynamic and rapidly changing environments with openness to new tools methods and ways of working.

Organization and ownership
Strong organizational and prioritization skills with proactivity and autonomy in managing tasks projects feedback and deadlines.

Empathy and perspective
Empathy and the ability to understand different perspectives including user needs client expectations brand objectives and team priorities.

What Youll Get in Return

• Be at the forefront of digital transformation.
• Plugged into a truly global organization with a start-up mindset.
• Career growth and training opportunities.
• A collaborative agile and diverse regional team.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.