Channel Trade Marketing Manager On Trade

Ready to join Pernod Ricard the worlds the #1 premium spirits organisation with the industrys most comprehensive and diversified portfolio of premium brands including 18 of the worlds top 100 spirits brands As Créateurs de Convivialité our purpose is to inspire authentic moments of sharing through our iconic brands including Absolut Vodka Jameson Irish Whiskey and Martell Cognac sold in over 160 countries. Conviviality is our secret ingredient poured into everything we do and rooted in every one of us who works here. Collective spirit drives our success empowering you to craft your path and bring your authentic self to every occasion.

If you recognize yourself in the description below dont wait to apply!

Role scope
The Channel Trade Marketing Manager On Trade is responsible for designing and delivering the channel activation strategy across the Pernod Ricard portfolio. Acting as the key Trade Marketing reference for Brand Marketing and Procurement the role ensures brand strategies are translated into effective trade executions. This includes defining trade touchpoints developing impactful POS materials designing incentives and promotional mechanics and driving brand visibility across all segments from premium to ultra-premium.

Main activities

Brand-to-channel translation & touchpoint strategy

• Act as Trade Marketing reference for Brand Managers ensuring alignment on brand strategies and investment cycles.
• Define and map optimal trade touchpoints across brand clusters (core premium high-end).
• Drive the localization and amplification of national campaigns and key events within the On-Trade channel.
• Develop product catalogues and sales toolkits to support Customer Trade Marketing and Sales teams.

POSM development sourcing & brand identity

• Lead the end-to-end development of POS materials and visibility assets.
• Optimize tools across brands with an efficiency and effectiveness mindset.
• Collaborate with Procurement on vendor management cost optimization and production timelines.
• Ensure consistent application of brand identity across all trade assets.

Channel mechanics & sell-out toolkits design

• Design promotional mechanics incentives and activation toolkits for wholesalers and outlets.
• Ensure alignment with Customer Trade Marketing and Trade Advocacy teams.
• Develop activation guidelines for innovations limited editions and cross-brand initiatives.

Business planning & governance

• Contribute to the Integrated Business Planning process aligning trade marketing inputs with commercial priorities.
• Coordinate monthly performance reviews identifying gaps and defining corrective actions.
• Support brand owner presentations highlighting local opportunities and market dynamics.

Financial & budget management

• Manage the assigned Trade Marketing budget including POS and incentives.
• Monitor A&P spending maintain databases and ensure alignment with forecasts.

Skills & requirements

• 4 years in Trade Marketing or Brand Management (FMCG preferred; spirits wine or beer experience a plus)
• Experience with POSM development agencies and procurement collaboration
• Strong project management and execution skills
• Financial acumen (budget management and reporting)
• Strong organizational prioritization and collaboration skills
• Fluent in Italian and English

Joining and contributing to an Inclusive Workplace

As Créateurs de Convivialité we are committed to better reflect the richness of our society the marketplace and communities in which we operate. We believe that it is the best way to build effective teams understand our consumers by market and sustainably grow our business.

Pernod Ricard is part of Forbes Worlds Best Employers and has been recognized by Equileap among the top 100 Employers for Gender Equality. As a skills-based organization we ensure fair processes and equal opportunities for all candidates and team members by assessing your skills against role expectations. We recognize that some of you might need extra support with your application require accommodations or special arrangements for your interview if this is the case please contact us we would be delighted to support you and welcome your application.

What to know

We highly appreciate the expertise of our employees and are committed to offering them fair and competitive compensation. The salary range for this role is 40.000 to 50.000 plus 11% bonus and benefits. The final compensation will be defined based on the selected candidates actual experience and competencies.

Our company applies the National Collective Labour Agreement (CCNL) for the food industry (Industria Alimentare).

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