Campaign Manager

About Mistplay

Mistplay is the category creator and leader in the play-and-earn mobile loyalty space built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g. utility commerce or entertainment apps) to help them unlock a new consistent revenue stream and boost user engagement. By integrating LoyaltyPlay publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

Position Overview

As a Campaign Manager you will be responsible for the day-to-day execution analysis and optimization of our mobile advertising campaigns. This role requires a strong analytical mindset and a data-driven approach to maximize campaign efficiency test new ad formats and efficiently allocate budgets across multiple global networks.

What Youll Do at Mistplay

• Analyze advertising campaign data daily using Google Looker Excel and our internal platform to identify performance trends and optimization opportunities.
• Use performance data to make informed tactical decisions regarding budget allocation to maximize ROI and scale acquisition efforts.
• Collaborate closely with the broader growth team to develop test and optimize campaign strategies structures and creative assets.
• Monitor and analyze competitive data and mobile market trends to identify new industry opportunities and creative hooks.
• Partner with the team to test emerging ad formats and placements isolating the variations that yield the highest conversion and user quality.
• Generate regular performance reports and action-oriented insights to present progress and recommendations to team stakeholders.
• Troubleshoot tracking performance fluctuations and delivery issues to maintain high campaign health and key performance metrics.

What Youll Bring to Mistplay

• Open to recent graduates from Economics Analytics Math/Statistics backgrounds.
• Advanced analytical skills with extensive hands-on experience in Excel or Google Sheets for data manipulation and performance analysis.
• Professional fluency in English with excellent verbal and written communication skills to collaborate with a global distributed team.
• Natural curiosity and a proactive mindset with an eagerness to stay ahead of mobile ad tech trends and algorithmic shifts.
• Strong problem-solving abilities and an unstoppable can-do attitude when navigating campaign delivery challenges.
• High level of reliability accountability and attention to detail when managing budgets and configuration settings.
• Experience managing and optimizing digital or mobile advertising campaigns is a great nice-to-have (experience with CPM CPI and CPL models is highly valued).
• Strong working knowledge of major digital advertising platforms with experience in one or more of the following: Meta Ads Manager TikTok Ads Manager Snap Ads X (Twitter) Ads Reddit Ads or native platforms like Taboola are great nice-to-haves.

What We Offer

• Full-time Permanent position: A stable long-term employment offer with a salary depending directly on your actual experience and knowledge. The salary range is approximately gross per year and will be commensurate with your actual experience.
• Hybrid Work Model: A flexible modern work arrangement based out of our collaborative office space in Imola (BO).
• International Environment: The opportunity to work closely with Mistplays global teams accelerating your professional growth in the fast-paced mobile gaming and ad tech industry.