Brand Programs & PR Senior Specialist (fixed-term maternity cover)

Calling all originals: At Levi Strauss & Co. you can be yourself and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.

About the Job
We are looking for a Senior Brand Programs & PR Specialist to support the execution of the Levis brand and consumer strategy in Italy.
This role sits at the intersection of brand PR influencer marketing and cultural engagement with a strong focus on building and managing external relationships. You will help bring global brand priorities to life locally create culturally relevant moments and ensure Levis maintains a strong and consistent presence across all consumer touchpoints - while supporting the internalization of PR and influencer activities.
This is a highly dynamic hands-on role in a fast-evolving team requiring both strong project management skills and an established external network across media talent and cultural stakeholders.

Key Responsibilities
Brand & PR Execution
Support the delivery of the Levis brand marketing strategy locally aligned with Global and EU priorities
Develop and execute seasonal PR influencer and engagement plans to drive awareness and conversion
Partner with Channel Marketing to amplify campaigns across Retail Wholesale and E-commerce

PR Influencer & External Relations
Build and manage relationships with press stylists influencers and cultural stakeholders
Support the transition to an in-house PR model leading direct conversations with media and partners
Contribute to talent mapping and influencer strategy ensuring alignment with brand values and aesthetics
Prioritize and manage incoming requests (editorial influencer VIP) with strong business judgment

Events & Brand Experiences
Plan and execute consumer events and brand activations (e.g. festivals Pride Milano-based initiatives)
Support the delivery of the Milano key city strategy creating impactful brand heat moments
Coordinate end-to-end project management for activations from concept to execution
Support showroom activities including product placement appointments and stakeholder engagement

Operations & Planning
Support the definition and execution of the local marketing and content calendar
Manage agency relationships across PR media social and creative
Contribute to A&P budget tracking forecasting and reporting
Monitor performance of campaigns and events supporting ROI analysis

About You
5 years of experience in PR communications influencer marketing or brand marketing ideally within fashion lifestyle or a consumer-driven industry
Established network or exposure to media PR agencies influencers or talent (agency background is a strong plus)
Strong understanding of Italian cultural landscape media ecosystem and youth-oriented consumers
Proven experience managing events activations or PR initiatives end-to-end
Excellent project management and organizational skills with the ability to manage multiple priorities
Strong communication and stakeholder management skills (internal and external)
Hands-on proactive and comfortable working in a fast-paced evolving environment
Data-aware and performance-driven mindset
Degree in Marketing Communications Journalism or similar
Willingness to travel (20%)

This is a hybrid position based in our Milan office. You will be expected to be in the office minimum three days per week though time in office may vary depending on business needs.
The expected starting salary range for this role is 36800.00 - 49000.00 gross per year. The amount an employee will earn within the salary range will be based on factors such as relevant education qualifications performance and our needs. Salary ranges may vary by location and currency. Where roles are advertised across multiple locations local ranges will apply.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay paid leave product discounts and more designed to help you and your family stay healthy meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
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