Brand Manager Italy

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About the Role

La Redoute is one of Frances leading home décor and lifestyle brands. To support our growth in Italy we are looking for a Brand Manager Italy to join our local Marketing & Communication team based in Milan.

Reporting to the Head of Marketing & Communication Italy you will play a key role in strengthening brand awareness reputation and engagement for both La Redoute and AMPM in the Italian market. You will work closely with local stakeholders while also collaborating with Global Brand teams and international counterparts across the Group. Acting as a central point of coordination between internal teams and external communication partners you will ensure the effective implementation of impactful communication strategies and local brand activations.

You will join a young passionate and collaborative team working from our inspiring showroom and offices located in the heart of Milan.

Key Responsibilities

• Define and implement the local communication strategy in alignment with global brand guidelines.
• Strengthen the positioning and differentiation of La Redoute and AMPM in the Italian market.
• Lead PR activities media relations and influencer marketing initiatives.
• Manage and coordinate external agencies PR partners content creators and influencers ensuring high-quality execution and strong performance.
• Develop and coordinate the local social media strategy and content plan.
• Ensure brand consistency across all communication channels and customer touchpoints.
• Organize and manage showroom activations press events media visits and influencer experiences.
• Oversee the production of local photo and video content ensuring quality and brand alignment.
• Collaborate closely with CRM E-commerce and Traffic teams to deliver a cohesive customer experience.
• Support the development of B2B and corporate communication initiatives.
• Monitor market trends competitors and emerging communication opportunities.

Profile

• 46 years of experience in PR Communications Brand Management or Influencer Marketing.
• Strong writing storytelling and stakeholder management skills.
• Solid understanding of media relations social media and influencer ecosystems.
• Excellent project management and organizational abilities.
• Passion for branding design lifestyle and customer experience.
• Proactive hands-on and results-oriented mindset.
• Fluent in Italian and English; French is a plus.

What We Offer

• The opportunity to contribute to the growth of two inspiring brands in the home and lifestyle sector.
• A dynamic international environment with regular interaction with global teams.
• A young collaborative and supportive local team.
• An inspiring workplace in our beautiful showroom and offices located in central Milan.
• Hybrid & Flexible: Our default setup is hybrid 3 days a week at our office and 2 days of remote work.

**Please send your CV in English**

To find out more about La Redoute click here.

La Redoute is a signatory of the Diversity Charter.As difference is a source of wealth our jobs are accessible to all.