Brand Leader Haematology

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

Within the Haematology Integrated Squad reporting to the Haematology Integrated Strategy Lead (ISL) of Roche Pharma Italy you will lead product/indication strategy and initiatives in constant collaboration with the marketing team squad members and International teams while sensing external ecosystems.

KEY RESPONSIBILITIES

• Develop and Execute Brand Strategy: Define the long-term vision mission positioning and value proposition of the brand to drive business growth;
• Developing the brand plan and drives its tactical implementation being customer centric and striving for excellence;
• Creating value with projects campaigns and materials evolving from promoting medicines towards much more partnering innovating and leading;
• Leveraging omni-channel approaches and digital assets to deliver brand support and value-offerings;
• Sharing knowledge and leverages information both at local level and within the network;
• Together with the internal and external stakeholders developing robust assumptions for market development and brand forecast;
• Performance Analysis: Use data and analytics to evaluate the effectiveness of brand campaigns and strategies making data-driven recommendations for continuous improvement.

REQUIRED SKILLS

• Teamwork;
• Brand Strategy;
• Customer Experience Management;
• Data Analysis;
• Creativity and Innovation.

KEY COMPETENCIES

• Strong communication skills;
• Creative and collaborative mindset;
• Analytical skills;
• Leadership and accountability;
• Able to adapt quickly and cope with change and uncertainty;
• Knowledge of Haematology business and of launches;
• Fluent knowledge of both Italian and English languages (both written and spoken).

QUALIFICATIONS

• Scientific or Business University Degree;
• 2-3 years of marketing experience in Pharma;
• Proven ability to collaborate beyond teams and borders.

The expected salary range for this position is 43377 - 80570 Euros. Roche Italy offers a 14-month period salary. The final compensation will be determined by a variety of factors including skills experience and qualifications.

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an Equal Opportunity Employer.