Creative Strategy Lead (Herzliya)

Overview
AppsFlyer is looking for a Creative Strategy Lead to join our Brand this role you will transform market intelligence customer insights and competitive research into sharp creative direction empowering our creative team and marketing stakeholders to launch campaigns that truly hit the mark.

About the Role
As a Creative Strategy Lead at AppsFlyer you will be the connective tissue between data strategy and creative execution. You will lead deep research efforts spanning market dynamics brand values competitor positioning target audiences and product differentiators and merge these into sharp actionable insights that guide the creative teams briefs.

Beyond insight generation you will coach and guide marketing stakeholders across the organization on how to write effective creative briefs: helping them clarify their needs articulate pain points and define the message they truly want to land. You will act as a strategic partner throughout the campaign development process ensuring every creative decision is rooted in real audience understanding.

This role sits within the Brand team working in close harmony with the Creative team and Comms team forming a 360 unit committed to message consistency and creative excellence.

What Youll Do

Strategic Research & Insights

• Conduct ongoing market research covering industry trends competitive landscape target audience behavior and product differentiators.
• Translate complex data into clear compelling creative insights that the creative team can build campaigns on.
• Mine intelligence from diverse sources - customers the sales team account management product marketing and beyond to surface the insights that matter most.
• Develop and maintain a living insights repository that keeps the creative team informed aligned and inspired.
• Proactively identify opportunities for campaigns by staying close to customer stories market shifts and internal product milestones.
  
  

Brief Development & Cross-Functional Collaboration

• Guide marketing stakeholders product marketing growth content CS and sales on how to write effective creative briefs helping them sharpen their needs define pain points and clarify the core message to align brand messaging strategy with business priorities.
• Ensure every brief is rooted in audience insight business context and a clear differentiated message before it reaches the creative team.
• Work closely with the whole brand team (Creative and Comms) to ensure message consistency across all channels and touchpoints to insure a 360 approach to brand communication.

AI-Powered Strategy & Concepting

We expect this role to be at the forefront of how AI tools are integrated into the creative strategy process - not as a shortcut but as a genuine accelerator for thinking exploration and communication.

• Use AI research and listening tools to accelerate market research competitor analysis and audience insight generation.
• Leverage AI ideation tools to rapidly explore campaign territories messaging angles and creative concepts bringing richer more diverse options to the brief stage.
• Generate visual references using image-generation tools to communicate creative direction before a single designer touches a file.
• Stay ahead of the curve on emerging AI tools relevant to brand strategy content creation and campaign development and actively bring new capabilities into the teams workflow.

What You Bring

6 years of experience in creative strategy brand strategy or strategic planning in a B2B tech or SaaS environment.

• Proven expertise in market research audience analysis and competitive intelligence.
• Strong track record of translating research into creative briefs and campaign concepts that deliver measurable results together with the ability to synthesize multiple data sources into a single coherent narrative that inspires action.
• Experience working with creative teams - understanding how strategists and creatives collaborate to produce great work.
• A collaborative proactive mindset and a genuine passion for the craft of creative strategy.
• Exceptional communication and facilitation skills - running a workshop challenge assumptions and bring clarity to ambiguity.
• Familiarity with design thinking and creative process frameworks is a plus.
• Hands-on experience with AI tools for research and ideation (ChatGPT Perplexity Claude).
• Comfort working in a fast-evolving AI landscape - you experiment you learn quickly and you know how to apply new tools with strategic intent rather than novelty.
  
  

Why Join AppsFlyer

At AppsFlyer we believe in the power of data-driven creativity. As the Modern Marketing Cloud trusted by the worlds leading brands we move fast think big and care deeply about the quality of everything we put out into the world. Youll join a team of talented creatives and strategists who are passionate about building a brand that truly resonates and youll have the tools autonomy and support to do your best work.