Senior Product Marketing Manager

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As a Senior Product Marketing Manager for Core Identity Digital Signature and Trust you will own the narrative around Docusigns foundation of security compliance and foundational agreement technologiescrafting and sharing Docusigns trust story in the most engaging persuasive way possible. Your expertise in marketing highly technical authentication identity verification (IDV) and advanced digital signature standards (such as AES and QES) will shine as you collaborate across Sales Growth Marketing and Product teams to drive an integrated go-to-market (GTM) strategy and differentiated narrative for global buyers risk officers and legal influencers. You will serve as the primary Subject Matter Expert (SME) on the challenges global regulatory landscapes (like eIDAS and ESIGN) and buying journeys for trust-critical industries. Responsible for crafting high-impact messaging positioning and content you will identify priority use cases where we have a right to win define cross-functional GTM sales plays and enable our global field teams with essential content and tools. As a trusted advisor youll provide our field teams with the insights and resources needed to close highly regulated enterprise deals overcome trust barriers and expand adoption of our Intelligent Agreement Management (IAM) platform across existing accounts.

This position is an individual contributor role reporting to the Director Platform Product Marketing.

Responsibility

• Lead the creation of differentiated positioning high-impact messaging and customer-facing content that establishes Docusigns digital signature and identity verification solutions as the premier global standard for agreement security trust and compliance

• Drive the end-to-end go-to-market strategy and launch execution for new identity verification methods and premium trust services defining the core product bill of materials and internal alignment to ensure successful cross-functional commercial readiness

• Own our primary trust web pages and internal sales enablement portals ensuring both buyers and global field teams have immediate access to the latest identity security and compliance content

• Partner with product leads to establish data-driven feedback loops and tracking frameworks to measure user adoption of identity verification and digital signature features using those insights to continuously optimize customer onboarding journeys and expand feature utilization

• Own the overarching trust security and global compliance narrative for the Docusign IAM platform; create high-impact value propositions that instill buyer confidence

• Serve as the primary SME on risk and compliance uncovering deep customer insights and evolving global regulatory trends (like eIDAS) to optimize the sales cycle and identify high-priority trust use cases where Docusign has a right to win

• Support strategic customer and internal events (e.g. customer and partner conferences sales meetings executive briefings) by developing trust-centric narratives presentations and speaker materials that reinforce Docusigns architectural security and validity

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

Basic

• 8 years of product marketing experience in the B2B SaaS space with a proven track record of managing high-growth products or platform portfolios

• Bachelors degree or equivalent practical experience

• Experience building and executing cross-functional go-to-market strategies product launch bills of materials (BOM) and sales enablement frameworks for enterprise revenue teams

Preferred

• MBA from top tier school or work equivalent

• Domain expertise in identity verification (IDV) digital identity standards and/or electronic signatures

• Strong working knowledge of global regulatory and compliance frameworks such as eIDAS ESIGN UETA KYC/AML or SOC 2

• Highly collaborative enthusiastic open proactive and results-driven

• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations

• Self-starter who can accomplish projects with minimal need for supervision

• Proven ability to understand and simplify complex technical topics for non-technical audiences

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations:

California: $X/hour - $X/hour or $X - $X base salary

Illinois Colorado Massachusetts and Minnesota: $X/hour - $X/hour or $X - $X base salary

Washington Maryland New Jersey and New York (including NYC metro area): $X/hour - $X/hour or $X - $X base salary

Washington DC: $X/hour - $X/hour or $X - $X base salary

Ohio: $X/hour - $X/hour or $X - $X base salary

Canada: CAD $X/hour - CAD $X/hour or CAD $X - CAD $X base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

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