Enter a job title or keyword
Senior Manager, Commercial Marketing & Growth
Job Location:
Monthly Salary:
Posted:
23 July 2026 (30+ days ago)
Posted:
Application Deadline:
20 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
JOB DETAILS
The Senior Manager for Commercial Marketing & Growth leads the development and optimisation of marketing strategies that driveIbecscommercial outcomes membership value and enterprise visibility. The roleis responsible forshaping organisationwide marketing plans strengthening the consistency of marketing approach across divisions and sector associations and ensuring marketing efforts support uptake revenue generation and growth.
Reporting to the Head of Marketing & Brand the role combines strategic marketing leadership with strong audiencecentred practice. It translates commercial objectives into targeted insightdriven marketing activity and ensures Ibecs programmes services events and membership value are clearly positioned wellcommunicated and effectively promoted across channels.
The closing date for applications will be 12pm on Monday the 3rd of August.
Reporting to the Head of Marketing & Brand the role combines strategic marketing leadership with strong audiencecentred practice. It translates commercial objectives into targeted insightdriven marketing activity and ensures Ibecs programmes services events and membership value are clearly positioned wellcommunicated and effectively promoted across channels.
The closing date for applications will be 12pm on Monday the 3rd of August.
ABOUT THE ROLE
Commercial Marketing Strategy
CrossFunctional Collaboration
Audience Member & Stakeholder Engagement
NOTE: This list is not exhaustive but serves to reflect the nature of the duties included in the role. Given the nature of the organisation and the need to respond to members needs on an ongoing basis the role is subject to change over time.
- Lead the development of commercial marketing strategies across programmes services and membership value.
- Translate commercial and membership objectives into targeted marketing plans and priority activity including lead generation and marketing performance management.
- Shape positioning propositions and messaging for key commercial offerings events and services.
- Support revenuegenerating teams with tailored marketing tools collateral and engagement tactics.
- Drive audience segmentation targeting and valuebased messaging to support acquisition retention and growth.
- Lead structured marketing planning across divisions and sector associations.
- Ensure the marketing approach across the organisation is aligned consistent and audiencecentred.
- Guide teams on marketing approaches priorities and sequencing to optimise organisational impact.
- Partner with divisions to identify highvalue opportunities for visibility engagement and uptake.
- Drive performancefocused marketing activity ensuring efforts contribute to commercial growth goals.
- Analyse performance across digital paid email CRM and content channels to identify growth opportunities.
- Provide datadriven insights and recommendations to improve conversion engagement and return on investment.
- Track KPIs and produce clear reporting for senior leadership and internal stakeholders.
- Continuously refine marketing processes based on insights and learnings.
CrossFunctional Collaboration
- Partner with Brand & Expression to ensure strong brand articulation and creative execution across marketing outputs.
- Partner with Events & Partnerships to provide marketing and audience engagement guidance and support.
- Partner with Digital Strategy & Platforms on channels lead generation performance and optimisation.
- Work with External Affairs to align marketing messaging with enterprise positioning
- Collaborate with Commercial Events Policy Membership and Sector teams to ensure marketing relevance and consistency.
- Manage external agencies and suppliers where required.
- Maximise the use of digital marketing tools CRM systems automation platforms and analytics technologies.
- Oversee email marketing calendars digital deployment and channel optimisation to support commercial goals.
- Ensure marketing activity uses bestpractice targeting sequencing and personalisation.
- Identify opportunities to modernise streamline and scale digital marketing operations
Audience Member & Stakeholder Engagement
- Ensure marketing activity is audiencefocused insightled and experiencedriven.
- Maintain strong relationships with internal teams to gather audience insights and commercial priorities.
- Support communication of membership value and commercial offerings through targeted engagement activity.
- Align marketing messages with audience expectations member needs and reputational context.
NOTE: This list is not exhaustive but serves to reflect the nature of the duties included in the role. Given the nature of the organisation and the need to respond to members needs on an ongoing basis the role is subject to change over time.
ABOUT YOU
Qualifications
- Extensive experience in commercial marketing growth marketing marketing communicationsor a related role within a complex organisation or membershipbased environment.
- Proven experience developing and leading marketing strategies that drive commercial outcomesuptakeand growth.
- Strong background in proposition development audiencesegmentationand valuebased marketing.
- Demonstrable experience translating organisational or commercialobjectivesinto structured insightled marketing plans.
- A relevant thirdlevel qualification in marketing businesscommunicationsor a related discipline is desirable supported by substantial professional experience.
- Commercial marketing strategy development and execution
- Proposition positioningmessagingand value articulation
- Audience segmentation targeting and insightled marketing
- Organisationwide marketing planning and prioritisation
- Performance management KPI tracking and marketing optimisation
- Strong analytical capability across digital CRMemailand campaign activity
- Crossfunctional collaboration with commercial brand digital and external affairs teams
- Leadership and direction of marketing activity across multiple teams and stakeholders
- Effective management of agenciespartnersand suppliers
- Commercially astute with a strong focus on growthvalueand measurable outcomes
- Strategic yet practical able to move confidently between planning and delivery
- Credible and influential comfortable guiding and challenging senior stakeholders
- Structured and disciplined able to bring clarity to complex multistream activity
- Collaborative and enabling witha strong teamand partnership ethos
- Confident decisionmaker grounded in insight and evidence
- Committed to continuous improvement modern marketingpracticeand professional standards
Why us
Ibec Core Competencies
Bias towards action
Ibec is an equal opportunity and inclusive employer is committed to providing reasonable accommodations for potential and existing employees with a disability. Should you wish to request a reasonable accommodation please email Kenny at
Bias towards action
- Collaborative - work together as one Ibec.
- Dynamic - approach initiatives with careful planning energy drive and resilience.
- Decisive - make clear well-informed decisions.
- Agile and Adaptive - embrace change and be adaptive to members needs and in ambitious situations.
- Creative and Innovative - not afraid of dynamic thinking in finding solutions.
- Curious and Critical Thinking - open minded and proactive in gathering data in developing opinions.
- Ambitious - driven and can take responsible risks.
- Accountable - committed to highest standards and takes ownership of actions.
- Continuous Improvement - proactive on personal and professional development
Ibec is an equal opportunity and inclusive employer is committed to providing reasonable accommodations for potential and existing employees with a disability. Should you wish to request a reasonable accommodation please email Kenny at
About us
Working in Ibec
Join Ibec and further your career.
Working in Ibec means you are part of an overall effort to deliver on a vision for Ireland to be a balanced growing and prosperous society. We look to the workplace of the future with the changing needs of our members as well as our workforce to create a dynamic and exciting working environment.
We hire people from many backgrounds who are highly knowledgeable engaging professional and most importantly passionate about business.
Join Ibec and further your career.
Working in Ibec means you are part of an overall effort to deliver on a vision for Ireland to be a balanced growing and prosperous society. We look to the workplace of the future with the changing needs of our members as well as our workforce to create a dynamic and exciting working environment.
We hire people from many backgrounds who are highly knowledgeable engaging professional and most importantly passionate about business.
Required Experience:
Senior Manager
About Company
Working in Ibec Join Ibec and further your career. Working in Ibec means you are part of an overall effort to deliver on a vision for Ireland to be a balanced, growing and prosperous society. We look to the workplace of the future with the changing needs of our members as well as our ... View more
