Senior eCommerce Content Strategist

About Us
Since 2003 Luzern eCommerce has been helping leading global brands grow their online business. We partner with brands including Panasonic Reebok Stokke KIKO Next Twinings Canon Bondi Sands and Philips helping them accelerate growth and deliver exceptional customer experiences across major marketplaces including Amazon and Zalando branded webstores and social platforms.

Backed by significant investment Luzern is an international technology-led eCommerce business with anambitious growth strategy. Our AI-enabled Channel Optimizer platform combined with our eCommerce expertise helps brands manage and grow their presence across increasingly complex digital channels.
As we continue to grow and evolve we are looking for talented people who enjoy working in a fast-paced collaborative environment and want to play an active role in the next stage of Luzerns development.

The Senior eCommerce Content Strategist owns content strategy and execution across Amazon and the wider commerce ecosystem for Luzerns enterprise brand clients. Amazon is the primary focus listings A/Premium A Content Brand Store and related content but the role is deliberately platform-agnostic in outlook extending strategy and content guidance to other marketplaces retailer sites (e.g. Tesco ZalandoOtto) and D2C.

The role is audit-led: content strategy is built from a structured read of customer and platform signals reviews search terms AI-generated summaries and the queries customers put to AI assistants and platform agents combined with a quality assessment of current content (using a framework such as IDQ or equivalent) against Best-in-Class competitors and audience requirements. Strategy messaging and content requirements follow from that evidence base rather than from assumption.

A defining part of the role is thinking beyond traditional platform search: strategies must consider how content needs to be structured and prepared to be discovered and surfaced by generative AI assistants (e.g ChatGPT) and in-platform shopping agents (e.g. Amazons Rufus) alongside conventional marketplace and retailer search algorithms.

The role sits as the senior content specialist within a small delivery pod working alongside an SEO Executive and Designers. It carries direct client-facing responsibility: estimating briefing managing feedback and contributing to proposals and is responsible for reviewing the pods output before it reaches the client. It does not carry resourcing project management or formal line management responsibility.

What Youll Be Doing

Content Audits & Quality Assessment
Signal analysis: analyse customer reviews search terms AI-generated summaries and the queries customers and AI agents put to platforms (e.g. Rufus prompts) to understand what content needs to do and where current content falls short.
Quality benchmarking review current platform content and score it against a content quality framework (e.g. IDQ or equivalent) benchmarking against Best-in-Class competitors and audience requirements.
Findings to action translate audit findings into a clear prioritised view of content requirements that feeds directly into strategy.

Content Strategy Development
Amazon content ownership- develop and own content strategy and execution for listings A/Premium A Content Brand Store and related Amazon content as the roles primary focus.
Cross-platform extension extend strategy and content recommendations to other marketplacesretailer sites (e.g. Tesco Zalando Otto) and D2C storefronts adapting to each platforms content rules algorithm and customer behaviour.
Strategic framework - from audit findings develop comms objectives key messages and a messaging hierarchy for each client or category.
Content requirements - define the content requirements imagery and copy needed to deliverthe strategy and the frameworks/guidelines the team and client can act on.
Wireframes & mock-ups - develop A and Brand Store wireframes and mock-ups in collaborationwith the Designer turning strategy into an executable creative direction.

AI & Agentic Discoverability
AI-ready content build content strategies that account for how product and brand content is read ranked and surfaced by generative AI assistants (e.g. ChatGPT) and in-platform shopping agents (e.g Rufus) alongside traditional search.
Point of view keep Luzerns thinking on AI/agentic discoverability current and translate emerging platform and LLM behaviour into practical sellable content recommendations.
Alignment with SEO partner with the SEO Executive so keyword and search strategy and content structure are aligned across traditional and AI-mediated discovery.

Testing & Performance Monitoring
A/B testing recommend and run A/B tests (e.g. on A Content Brand Store imagery and messaging) to determine the most effective executional approach rather than relying on opinion or precedent.
Monitoring set-up - set up monitoring using Compass (or equivalent) to measure content effectiveness and implementation.
Reporting on impact track and report on content performance against strategy objectives feeding learnings back into future audits and strategy.

Creative Briefing & Review
Strategic foundation - develop the strategy and messaging that underpins paid social display and
marketplace advertising content.
Creative briefs - write and own briefs for Designers producing static and video ad assets translating strategy into clear creative direction.
Creative review - review creative output against the brief brand guidelines and platform requirements before client delivery.

Client Management
Client-facing delivery - present content strategy recommendations and audit findings directly to client stakeholders.
Estimates & scoping - prepare estimates and scopes of work for content workstreams.
Briefs shape and write content and creative briefs in response to client requirements.
Feedback management manage client feedback through to resolution balancing client expectations against strategy and platform best practice.
Proposals contribute to and help prepare proposals and pitch content for new and existing client business.

Quality & Output Review
Senior review review the SEO Executives and Designers work before it is sent to the client checking it against strategy brand guidelines and platform requirements.
Direction give feedback and direction to keep output consistent and on-strategy.

AI-Enabled Working
AI as a working method use AI tools proficiently for content and competitive audits for generating recommendations and for producing or accelerating creative and written content not only as a subject of strategy.
Continuous improvement identify and recommend where AI tools can improve the speed or quality of content production and audit work across the team.

What You Bring to the Role

Proven experience in Amazon content strategy and execution (listings A/Premium A Content Brand Store Amazon Posts) ideally within an agency or managed services environment.

Working knowledge of content requirements across at least one other marketplace or major retailer platform (e.g. Tesco Zalando Otto) and D2C.

Experience running content audits analysing reviews search terms AI-generated summaries and customer/AI-agent queries and scoring content quality (e.g. IDQ or equivalent) against best-in-Class standards.

Experience translating audit findings into content strategy: comms objectives key messaging messaging hierarchy and content requirements for imagery and copy.

Experience developing or briefing A and Brand Store wireframes and mock-ups working closely with designers.

Experience designing and running A/B tests to determine the most effective executional approach and setting up performance monitoring (e.g. Amazon Compass or equivalent) to track results.

Strong understanding of how AI assistants and platform shopping agents (e.g. ChatGPT Rufus)surface and rank product content and how content should be structured to support this.

Confident credible client-facing communicator comfortable presenting strategy leading feedback conversations and owning estimates and proposals.

Experience briefing creative teams for paid social/display advertising across both static and video formats.

Demonstrable hands-on use of AI tools for research auditing and content production not just familiarity in principle.

Strong copywriting and content editing skills with a close eye for brand and platform compliance.

Comfortable reviewing and giving constructive feedback on the work of SEO and design peers.

Desirable

Experience across multiple international marketplaces or retail media platforms.

Familiarity with SEO fundamentals to collaborate effectively with the SEO Executive.

Experience contributing to new business pitches or proposals.

Category experience relevant to Luzerns enterprise brand client base.

What We Offer
Competitive salary and benefits
Hybrid Working Model
Great working environment with a passionate collaborative team
Continuous learning & career development
The opportunity to work with some of the worlds leading brands across the most exciting marketplaces

We are committed to equal opportunities and welcome applications from all suitably qualified candidates. If you require any reasonable adjustments during the recruitment process please let us know.