Senior Brand Manager

Job Title: Senior Brand Manager Brand Homes

Location: Simmonscourt Dublin

Contract: 12-Month Fixed Term Contract

About the Company

Pernod Ricard is a worldwide leader in the spirits andchampagneindustry blending traditionalcraftsmanshipstate-of-the-artbrand development and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka Ricard pastis Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater gin Malibuliqueurand Mumm and Perrier-Jouëtchampagnes.

Pernod Ricards Visitor Experiences in Ireland and Scotland are the heart and home of our iconic whisk(e)y brands. From Irelands Jameson Distillery Bow St and our Midleton Distillery Experience to The Glenlivet & Aberlour Distilleries in Scotlands Speyside and Scapa in Orkney each space brings heritage craftsmanship and conviviality to life. Our Ireland and UK Visitor Experiences celebrate the joy of gathering inviting everyone to experience the warmth stories and spirit at the heart of our brands.

Role Overview

We are seeking a Senior Brand Manager to lead marketing and communications strategy for Pernod Ricard Brand Homes with a primary focus on Jameson Distillery Bow St. and Midleton Distillery Experience and support across the wider portfolio.

This role combines brand marketing and tourism expertise to deliver integrated campaigns across physical and digital channels enhancing visitor engagement and driving growth.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and deliver marketing and communications strategies aligned with global brand direction and business objectives
• Support positioning and messaging for the wider Brand Homes portfolio
• Ensure consistent and on-brand execution across all touchpoints

2. Communications & Campaign Delivery

• Plan and execute integrated campaigns across paid owned and earned channels
• Deliver key visibility moments including PR partnerships and events
• Manage content development across digital PR and on-site channels
• Collaborate with internal stakeholders and external agencies to deliver campaigns

3. Visitor Marketing & CRM

• Support the full visitor journey (awareness consideration conversion advocacy)
• Contribute to CRM and loyalty initiatives to drive repeat visitation and engagement
• Apply insights on visitor behaviour and tourism trends to improve campaigns

4. Digital & Channel Management

• Support optimisation of digital channels (website booking platforms social media SEO)
• Work with digital and e-commerce teams to improve online discoverability and booking experience
• Apply digital tools and emerging technologies to enhance marketing performance

5. Insights & Performance Tracking

• Monitor campaign performance using defined KPIs (e.g. traffic conversion ROI)
• Analyse market trends and competitor activity to identify opportunities
• Provide insights and recommendations to support decision-making
• Manage assigned marketing budgets and track return on investment

Essential Criteria

• Experience in brand marketing communications or campaign management
• Experience delivering multi-channel marketing campaigns (digital and/or offline)
• Ability to interpret data and use insights to inform decisions
• Experience working with internal stakeholders and/or external agencies
• Strong communication and organisational skills

Desirable Criteria

• Experience in premium brands tourism hospitality or destination marketing
• Experience with CRM loyalty programmes or customer lifecycle marketing
• Experience managing marketing budgets
• Experience working in a matrix organisation
• Exposure to digital marketing tools analytics or e-commerce environments

Qualifications & Experience

• Third level qualification in Marketing Business or related discipline (or equivalent experience)
• Significant experience in marketing or brand management roles
• Experience working across multiple marketing channels

Key Skills

• Strategic thinking and problem solving
• Campaign planning and execution
• Stakeholder and agency management
• Data analysis and insight generation
• Communication and presentation skills

Ways of Working

• Ability to manage multiple priorities and meet deadlines
• Collaborative approach to working with cross-functional teams
• Adaptable to changing business needs

What we offer

We understand our people are our special ingredient and at different points employees require different supports at different stages of their working lives. Our benefits perks and programmes look to support your employee journey. We want to make you feel recognised and valued for your contribution to our shared success. Some of offerings include;

• Hybrid working;A blended working arrangement of up to 2 days a week working from where you work best
• Profit share; - An annual profit share scheme to reward your contribution to the companys success.
• Allowance;an annual allowance to spend on our portfolio of products and merchandise for you to enjoy responsibly.
• People Development:We enable continuous development for our people at every stage of their careers through our people development online learning and leadership training programmes.
• Family leave:fully paid maternity parent and paternity leave allowing you spend precious time with your new family member
• Parental Support:Our Reconnect programme includes access to a workplace parenting coach a phased return to work and a supportive environment for new parents
• Health & Wellbeing;Our Wellbeing Programme THRIVE supports employees across the three main pillars: Life Body and Mind
• Charity Days: up to 2 days paid leave every year to volunteer at a charity of their choice.

• At Irish Distillers we know that great spirits are crafted by blending unique ingredients and we believe the same is true for people. We actively welcome individuals from all walks of life and warmly welcome those with diverse religious backgrounds ethnicities members of the Irish Travelling community genders abilities and identities. Its the mix of our experiences voices and cultures that gives us our true character.

  Learn more about working with Irish Distillers a Pernod Ricard Company Posting End Date: