Marketing Manager Dublin, Ireland

Truly Dental is Irelands largest dental provider operating a growing network of dental practices across Ireland the UK and Dubai. The organization is committed to transforming the patient experience through modern technology exceptional clinical care and a human-centered approach grounded in honesty compassion quality and integrity. Truly is redefining dentistry by making every patient interaction warmer smarter and more memorable.

• Work in a modern technology-driven clinical environment

• Join a supportive team where collaboration and learning matter

• Be part of a growing international dental group

• Opportunity for long-term career development

• Make a real impact on patient experience every day

Get a feel for our team and culture before applying:

Website

LinkedIn

Instagram

The Marketing Manager will be responsible for protecting strengthening and scaling the Truly brand across all channels and locations. This role plays a critical part in driving patient acquisition engagement and business growth through brand leadership local activation content strategy events and commercially focused marketing initiatives.

Brand Management

• Own and evolve the Truly brand identity across all touchpoints.

• Ensure brand consistency across practices campaigns and communications.

• Develop and maintain brand guidelines templates and standards.

• Champion the organizations tone of voice and customer experience principles.

Content Strategy & Execution

• Lead content strategy across social media email website and patient communications.

• Manage editorial and content calendars.

• Develop creative briefs and oversee creative production.

• Leverage AI tools to accelerate content creation campaign ideation and performance analysis.

Offline Marketing

• Plan and execute offline marketing campaigns including print radio direct mail local press and in-practice materials.

• Manage production of collateral signage and point-of-sale materials.

• Ensure alignment between offline and digital campaigns.

Local Practice Activation

• Develop tailored local marketing plans for each practice.

• Build relationships with local teams and understand market dynamics.

• Drive community partnerships sponsorships and awareness initiatives.

• Support new practice launches and local growth initiatives.

Events Management

• Lead patient open days referral events community activations and brand experiences.

• Manage event planning budgeting execution and reporting.

• Ensure all events contribute to measurable commercial outcomes.

Commercial Performance

• Define and track marketing KPIs.

• Analyze performance data and generate actionable insights.

• Manage marketing budgets and ROI accountability.

• Align marketing initiatives with commercial and revenue objectives.

Essential Experience & Skills

5 years in a marketing manager or senior marketing executive role with broad ownership across brand content and offline channels.

Proven experience in a multi-site retail healthcare or consumer services environment where local activation and practice/store-level marketing are core to the role.

Strong events management experience: open days community events or consumer-facing activations.

Commercially minded: you understand what drives footfall and conversion and you measure your work against it.

Excellent copywriting and creative direction skills: you know what good looks like and can articulate it clearly to team members and collaborators.

Comfortable embracing and utilising AI tools and workflows as a core part of how you work.

Strong project management skills: comfortable running multiple campaigns and priorities simultaneously.

Highly collaborative: you work as well with a practice manager as you do with a creative director.

Proficient in analytics and reporting you are comfortable in Google Analytics Meta Business Suite and standard reporting tools.

Full clean driving licence: travel to practices across Ireland is a regular part of this role.

Desirable

Experience in dental healthcare optical or another regulated consumer health environment.

Familiarity with CRM systems and patient journey marketing.

Experience working on new site / new location launches.

Third-level qualification in Marketing Business or a related discipline.

• Full-time permanent position.

• Based in Ireland with regular travel to practices nationwide.

• Reports directly to the Chief Commercial Officer.

• Requires a valid driving license.

• Success will be measured through patient acquisition engagement footfall conversion and business growth metrics.

• This is a hands-on leadership role requiring both strategic vision and operational execution.

Ready to join us Click apply and tell us about yourself.

We review every application and will be in touch within a few business days.