Marketing Executive

About Republic of Work

Republic of Work is Corks leading innovation hub and coworking space providing a vibrant collaborative environment for startups entrepreneurs and remote workers. We host a wide range of events support innovative programs and offer state-of-the-art facilities to our members. Were looking for a results-driven Marketing Executive to lead our marketing strategy grow our brand and engage our community - backed by data at every step.

Role Overview

As Marketing Executive youll own the growth and visibility of Republic of Work. This is a hands-on metrics-led role: youll develop and execute marketing strategy manage campaigns across digital and offline channels and be accountable for measurable outcomes - leads conversions member retention and engagement - not just activity. At least 3 years of proven experience in a marketing role is essential with hands-on expertise in email marketing website management SEO and HubSpot required from day one.

Key Responsibilities

Marketing Strategy & Performance

• Develop and implement marketing plans with clear KPIs tied to lead generation member acquisition and retention.

• Lead campaigns across digital and offline channels owning results from planning through to reporting.

• Build and maintain regular performance dashboards (traffic conversion rates email performance campaign ROI) and use insights to continually optimise strategy.

• Set track and report against monthly/quarterly marketing targets.

Digital Marketing Website & SEO

• Manage and optimise the Republic of Work website (Squarespace) owning site structure content and user experience to drive conversions.

• Own SEO strategy end-to-end - keyword research on-page optimisation technical SEO health and organic traffic growth - with regular reporting on rankings and traffic.

• Run email marketing campaigns and automation in HubSpot including newsletters nurture sequences and promotional campaigns tracking open/click/conversion rates.

• Manage paid advertising campaigns (Google Ads social media ads) with a focus on cost-per-lead and ROI.

• Manage social media channels (LinkedIn Instagram X YouTube) with consistent on-brand engaging content tracked against engagement and growth metrics.

• Develop blog posts press releases and website content aligned with brand voice and SEO goals.
  

Community Engagement & Events

• Drive promotion of community events workshops and programs with clear attendance and engagement targets.

• Collaborate with the wider team on campaigns celebrating members and their successes.

• Market flagship events and startup-related programs tracking attendance and lead conversion.

Brand Development

• Maintain a cohesive brand identity across all marketing materials and platforms.

• Work with photographers and videographers to produce high-quality campaign visuals.

• Identify and develop partnership and sponsorship opportunities to extend brand reach.

Requirements

Qualifications

• Degree in Marketing Business Communications or related field preferred.

• 3 years proven experience in a similar marketing role ideally in innovation coworking community startups or related industries.

Essential Skills

• Hands-on experience with email marketing (campaign build automation list segmentation performance tracking).

• Hands-on experience with webpage design/management ideally in Squarespace.

• Proven SEO experience - on-page technical and content SEO with the ability to demonstrate past results.

• Working proficiency in HubSpot (essential) and Airtable.

• Strong analytical skills - comfortable working with Google Analytics/GA4 and campaign data to generate actionable insights and report on ROI.

• Exceptional written and verbal communication skills.

• Creative flair for content creation (Canva Adobe Suite or equivalent).

• Strong project management and organisational skills.

Attributes

• Passionate about innovation entrepreneurship and the startup ecosystem.

• A proactive self-starter who thrives in a fast-paced dynamic environment comfortable owning targets and being measured against them.

• Collaborative and team-oriented with the ability to work cross-functionally.

  
  

What We Offer

• A chance to work in a vibrant innovative environment in the heart of Cork City.

• Competitive salary.

• Opportunities for career growth.