Marketing Communications Executive Life & Pensions
Job Summary
Who We Are
Role Purpose
We are looking for a Marketing Communications Executive -Life & Pensions to join our Marketing Team.
As a team were a lovely bunch. We work together and share ideas skills and opinions. Youll get exposure to all areas of the business from Marketing to Sales Operations and Compliance. Theres lots to learn but space to create great impact. If youre passionate about your job youll fit right in.
The purpose of this role is to deliver high performing acquisition marketing campaigns that deliver strong levels of engagement with customers and potential customers.
The role holder will be responsible for the day-to-day execution of the marketing strategy for our Financial Planning Service Salary Protection Mortgage Protection Life Insurance and Retirement Planning Service to drive inbound calls online interactions and high levels of brand visibility to the target audiences.
Accountabilities of the Role
Manage and implement all aspects of the marketing programme for our Financial Planning Service Salary Protection Mortgage Protection Life Insurance and Retirement Planning Service including advertising below the line communications promotions events and digital marketing (social media content display PPC).
The successful candidate will be the go to marketing person for these products and will develop an in-depth knowledge of the products and category in order to deliver effective marketing campaigns and initiatives.
Proactively identify best practice marketing campaigns to drive cross-sell and up-sell opportunities.
Assist with the development of content themes manage content calendar and work with external agency and internal designers to produce engaging content.
Analyse and continually monitor performance of campaigns to drive a cycle of fine tuning and testing for optimum performance.
Identify new marketing initiatives to drive responses sales and increase the lead pool.
Increase the visibility of our brand through targeted campaigns.
Ensure all communications throughout the lifecycle of the customer are developed with the customer experience in mind.
Deliver a suite of customer facing collateral (print and digital) for each point along the customer journey.
Support the field sales team by providing sales material such as presentations collateral video content.
Distil complex product information into communications that are easily understood by and relevant for the customer.
Work with web development and internal digital specialist to update website content as required.
Develop a promotional marketing kit (brochures posters exhibition stands).
Ensure a consistent representation of our brand across all touchpoints.
Develop and maintain effective relationships with external suppliers to ensure that work is carried out to a high standard on time and within budget.
Work closely with internal stakeholders to drive the strategic agenda for the Life business.
Monitor the market for industry trends and competitor activity.
Manage marketing budgets and ensure all activity is delivered within budget.
Skills Experience and Knowledge Required
5 years in a fast-paced marketing environment.
Degree in marketing or business.
Experience managing budgets.
Experience managing and optimising BTL and digital marketing campaigns.
Behavioural Competencies Required
Motivated flexible and can-do attitude.
Strong communication and relationship-building skills.
Ability to stay calm under pressure and manage multiple projects simultaneously to tight deadlines.
Resilient and hard-working.
Team-player.
Innovative and creative
Ability to manage multiple projects simultaneously to tight deadlines.
What We Can Offer You
Flexible working from home options
Significant investments in professional development
Annual leave that increases based on service plus two additional company days
Flexi leave (option to take additional annual leave)
Life leave
Attractive pension contribution rates
Health insurance or wellness subsidy
Working abroad policy
Fully paid family leave types (maternity/paternity/surrogacy)
Performance based bonus or commission
Income protection
Life cover
Discounts on financial products
Excellent health & wellbeing programme
Wellness Wednesdays
Equal Opportunities & Data Privacy Notice
Cornmarket is committed to building an inclusive workplace environment. Were proud to be an equal opportunity employer striving to create a welcoming environment. All qualified applicants will be considered for employment without regard to age disability ethnic background family status gender identify or expression marital status membership of the Traveller Community national origin race religion sexual orientation.
We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation please contact our Talent Acquisition Team.
Required Experience:
IC
About Company
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