Marketing Automation Specialist Hybrid
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Job Summary
Would you like to join an international team working to improve the future of healthcare Do you want to enhance the lives of millions of people Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop produce and market innovative medicines solutions and services in more than 110 countries and regions. |
At Grifols we believe that diversity adds value to our business our teams and our culture. We are committed to equal employment opportunities that foster an inclusive environment.
Position Summary:
The Marketing Automation Specialist reports to the Digital Delivery Manager and supports the delivery of omnichannel campaigns. This role leverages CRM customer data and marketing automation platforms to create personalised customer experiences across email SMS and WhatsApp driving acquisition engagement and retention.
The role focuses on analysing campaign performance to generate insights optimise customer journeys and inform future strategies while collaborating cross-functionally to deliver integrated multi-channel campaigns.
What Youll Do:
- Deliver and optimise omnichannel campaigns across email SMS and WhatsApp to support acquisition engagement and retention
- Use CRM customer data and automation tools to create personalised customer journeys
- Build and improve automated workflows using behavioural triggers and lead nurturing
- Analyse campaign and customer data to generate insights and inform future strategy
- Collaborate across teams to deliver integrated multi-channel campaigns
What Youll Bring:
- Solid grounding in digital marketing including strategy web SEO social and paid media
- Experience with marketing automation: campaign delivery (HTML/CSS/SQL) workflow automation triggers and lead nurturing
- Working knowledge of CRM platforms such as HubSpot/Marketing Cloud including data management integrations segmentation and field mapping
- Exposure to CMS and landing page creation with experience in customer journey mapping
- Strong analytics skills including reporting data analysis and insight generation to support continuous improvement
- Effective project and stakeholder management with strong attention to detail and problem-solving skills
- Proactive collaborative team player with an interest in innovation and AI tools
Qualifications:
- Bachelors degree in a Marketing or Digital Marketing related discipline.
- Minimum 3 years experience working in a similar role.
- Strong attention to detail.
Our Benefits Include:
- Highly competitive salary
- Annual performance based bonus %
- Shares options scheme
- Hybrid model
- Group pension scheme - Contribution rates are (3%/ 5%/ 7%) and company will match
- Private Medical Insurance for the employee
- Ongoing opportunities for career development in a rapidly expanding work environment
- Succession planning and internal promotions
- Education allowance
- Wellness activities - Social activities eg. Padel Summer Events
We understand that self-doubt can hold talented individuals back from applying for opportunities. We encourage everyone who meets the qualifications to apply were excited to hear from you
#LI-FD1
Location: Grange Castle International Business Park Grange Clondalkin Co. Dublin D22 K2R3
Required Experience:
IC
About Company
Explore Grifols' comprehensive, innovative and patient-centric biopharma and healthcare solutions.
