Global Brand Strategy, Ruminants

Role Description

• Establish global brand strategy in alignment with species innovation strategy and asset growth strategies
• Lead initiatives that contribute to the commercial success of on market products globally including prioritizing markets and customers to supply resource and maximize margin
• Lead post-launch global tracking studies identify opportunities and maximize commercial potential
• Support demand forecasting and documenting assumptions for inline key brands engaging with Strategy Manufacturing and Commercial colleagues in key markets
• Set brand/category ambition and mid to long-term vision
• Lead LOE planning for key brands
• Coordinate and guide commercial activities to ensure alignment with the global brand strategy such as Strategic Pricing KOL activation GSA & KA strategies Field Force Effectiveness initiatives Media PR Congresses and Demand Forecasting and Supply.
• Partner with above-market global teams such as VetOps & Global OR Global Strategic Accounts Strategic Pricing & Revenue Management Learning and Development Customer Engagement Digital Platforms and guide & coordinate the development of required initiatives for key brands
• Provide strategic guidance to Customer Engagement Teams to develop 360 Customer Engagement campaigns assets and content creating a consistent omnichannel customer experience.
• Lead internal communication of global portfolio brand strategy
• Act as first line for GMS and Regulatory questions for inline key brands
• Ensure that the key global portfolio objectives are being achieved and results are delivered
• Maintain strong operational relationships with the global commercial leads to ensure that market knowledge is continuously being developed and up to date.
• Provide project and program management leadership through prioritizing and overseeing multiple work streams

Education and Experience

Level of education and qualification:

• BS /BA and relevant experience required. MBA preferred.
• 10 years of related experience and a proven record demonstrating successful branding strategy development and communications management.
• Excellent knowledge of commercial operations particularly of the animal health industry is desirable
• Extensive capabilities as commercial/marketing leader ideally as Senior marketing role strategic or operationally
• P&L and operating budget management
• Strong financial analysis skills and proven ability to manage budgets and expenses.
• Experience working with cross-functional teams in developing and executing brand strategies programs and tactics to achieve and surpass market share and revenue targets.
• Demonstrated ability to be a team player and player/coach.
• Ability to organize and prioritize multiple projects in a fast-paced dynamic environment.
• Ability to oversee complex cross-functional projects that require input from many internal and external stakeholders.

Professional experience/capabilities:

• Strong analytical thinking attention to detail and problem-solving skills.
• Strong oral written and interpersonal communication skills; strong negotiation/persuasion skills.
• Possesses in-depth knowledge and expertise in marketing disciplines; brand management; market research; communications strategy; customer insight; and marketing material development.
• Strong computer skills (MS Office and ability to learn Zoetis systems).
• Ability to exercise good judgment and make thoughtful fair decisions based on relevant information.
• Ability to interact with/influence peers with confidence and conviction.
• Outstanding communicator internally and externally
• Proven to produce outstanding results as a leader of teams/projects
• Ability to organise and prioritise multiple projects in a fast-paced dynamic environment
• Strong networking skills builds successful and effective relationships

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Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

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