Demand & Field Marketing Manager

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Docusign is seeking a Demand & Field Marketing Manager to drive the strategy and execution of integrated demand generation and field marketing programs for our Commercial Business Unit (CBU) in the UK & Ireland based in our Dublin this role you will partner closely with Sales Development Commercial (CBU) sales leadership and cross-functional marketing partners to generate pipeline accelerate deals and increase Intelligent Agreement Management (IAM) adoption across UKI customers and prospects. You will own UKI CBU campaigns and field programs end-to-end from audience and messaging through to execution measurement and optimisation while serving as the key marketing point of contact for UKI CBU sales.

This position is an individual contributor role reporting to the Director Demand & Field Marketing for UKI.

Responsibility

• Manage and execute integrated campaigns across channels (webinars email in product communication digital advertising 1st- and 3rd-party events outbound pipeline programs) to drive awareness consideration and demand for Docusign IAM solutions in UKI CBU

• Partner with UKI CBU sales and sales development leaders to define target segments and account lists align on coverage and follow-up expectations and ensure leads are progressed effectively through the funnel

• Work cross-functionally with Lifecycle Marketing Performance Marketing Product Marketing Events and Marketing Operations to build and activate UKI CBU programs including localised versions of global/EMEA campaigns

• Make recommendations and continuously refine the marketing mix to drive the best results including email webinars paid social display content syndication in-product communications and field events

• Collaborate with database digital and web teams to optimise and manage digital channels that convert traffic into high-intent handraisers trials and sales-accepted leads for UKI CBU

• Support planning and execution of key UKI events including audience strategy invitations content on-site experience and post-event follow-up

• Monitor report and communicate program performance and adjust plans to address pipeline gaps and optimise outcomes for UKI

• Build strong relationships with UKI CBU AVPs first-line managers and AEs representing marketing in country cadences (pipeline councils QBRs forecast calls) and capturing feedback to improve programs

• Contribute to shared EMEA playbooks and best practices so UKI learnings can be scaled across other regions

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

Basic

• Bachelors degree

• 5 years of experience managing demand and customer acquisition programs for technology or software companies with a track record of delivering pipeline and revenue

• Experience with multiple demand channels including digital paid social email webinars and field marketing to drive pipeline in commercial/SMB and mid-market segments

• Experience partnering closely with Sales and Sales Development organisations including building cross-functional relationships and alignment with sales leadership

• Hands-on experience with Salesforce and at least one marketing automation platform (e.g. Eloqua) and reporting tools (e.g. Tableau or similar) to build audiences and track performance

• Experience prioritizing organizing and delivering multiple programs in a fast-paced environment

• Fluency in English

Preferred

• Ability to work from the Dublin office with regular in-person collaboration with UKI stakeholders

• Experience in B2B SaaS particularly in agreements CLM eSignature or related categories

• Experience working with or within EMEA markets ideally with responsibility for the UK & Ireland

• Metric-driven mindset focused on setting tracking and optimising against clear KPIs

• Experience designing and executing event-led programs (1st- and 3rd-party) tied to pipeline and sales outcomes

• Creative collaborative and resourceful with the ability to influence without formal authority and lead cross-functional projects

• Experience with both online and offline sales motions (digital-led and sales-led)

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations:

California: $X/hour - $X/hour or $X - $X base salary

Illinois Colorado Massachusetts and Minnesota: $X/hour - $X/hour or $X - $X base salary

Washington Maryland New Jersey and New York (including NYC metro area): $X/hour - $X/hour or $X - $X base salary

Washington DC: $X/hour - $X/hour or $X - $X base salary

Ohio: $X/hour - $X/hour or $X - $X base salary

Canada: CAD $X/hour - CAD $X/hour or CAD $X - CAD $X base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time permanent basis without the need for current or future sponsorship.

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

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