Enter a job title or keyword
Data Analyst – Marketing & Campaign Analytics (27526)
Job Location:
Job Location:
Letterkenny - Ireland
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
29 May 2026 (30+ days ago)
Posted:
Application Deadline:
26 August 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
If you need support in completing the application or if you require a different format of this document please get in touch with at with the subject line: Application Support Request.
Careers at TCS: It means more
TCS is a purpose-led transformation company built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you it means more to make an impact that matters through challenging projects which demand ambitious innovation and thought leadership.
We are seeking a Data Analyst to support Marketing and Distribution teams within the Financial Services sector with a particular focus on Asset Management Life Insurance and Retirement. This role is handson and deliveryfocused supporting marketing campaigns through data extraction audience segmentation campaign list pulls reporting and performance analysis in a regulated environment.
Your responsibilities:
Support end to end marketing campaign delivery by providing accurate and timely data outputs including:
Your Profile
Essential skills/knowledge/experience:
Rewards & Benefits
TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension health care life assurance laptop and access to extensive training resources and discounts within the larger Tata network.
We offer health & wellness initiatives and sports events; we are the proud sponsor of the London Marathon and partner with our local communities in Ireland.
Diversity Inclusion and Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the Ireland Employment Equality Acts 1998-2011 (as amended) and the Equal Status Acts 2000-2012 (as amended).
We welcome and embrace diversity in race nationality ethnicity disability neurodiversity gender identity age physical ability gender reassignment sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
As a Disability Confident Employer we offer an interview to applicants with disabilities or long-term conditions who meet the minimum criteria for the role. Please email us at if you would like to opt in.
If you are an applicant who needs any adjustments to the application process or interview please contact us atwith the subject line: Adjustment Request or email to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.
Beware of Fraudulent offers
This is to notify you that TCS does not ask for any sort of payment or security deposit from candidates at any stage of the recruitment process. The firm never sends out job offers from free internet email services like Gmail Yahoo Mail and so on. TCS has not authorised any third-party company to collect money on their behalf. As a vigilant job seeker beware of fraudulent recruitment activity and protect your interests! You can write to to report any fraudulent activity.
Due to the high volume of applications we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days then it should be deemed unsuccessful on this occasion.
Join us and do more of what matters. Apply online now.
Careers at TCS: It means more
TCS is a purpose-led transformation company built on belief. We do not just help businesses to transform through technology. We support them in making a meaningful difference to the people and communities they serve - our clients include some of the biggest brands in the UK and worldwide. For you it means more to make an impact that matters through challenging projects which demand ambitious innovation and thought leadership.
- Work closely with the range of teams within the business to bringideastolife.
- Develop andmaintaina unified strategy that aligns operational efficiency with marketing and growthobjectives.
- Work with customers andcreate high-impact customer experiences for our business.
We are seeking a Data Analyst to support Marketing and Distribution teams within the Financial Services sector with a particular focus on Asset Management Life Insurance and Retirement. This role is handson and deliveryfocused supporting marketing campaigns through data extraction audience segmentation campaign list pulls reporting and performance analysis in a regulated environment.
Your responsibilities:
Support end to end marketing campaign delivery by providing accurate and timely data outputs including:
- Campaign list pulls and audience extracts
- Segment creation and validation
- Post campaign response and performance analysis
- Ensuring all activity complies with data governance and internal usage controls.
- Use SQL and Python to extract transform and prepare data from enterprise data platforms to support campaign execution targeting activities and ongoing marketing analytics.
- Work closely with marketing CRM and distribution teams to translate campaign briefs into clear data requirements validating logic and outputs prior to campaign deployment.
- Develop and maintain Power BI dashboards and reports to support:
- Campaign and channel performance tracking
- Audience and segment analysis
- Trend and insight reporting for marketing stakeholders
- Reports should be clear accurate and suitable for non technical business users.
- Access and analyze data hosted on AWS and Azure platforms working within established cloud security and compliance frameworks typical of Financial Services organizations.
- Support the application of segmentation and propensity outputs produced by advanced analytics or data science teams helping operationalize insights into campaign execution.
- Assist with data inputs and reporting related to marketing technology and signal based platforms (e.g. 6Sense Bombora or similar) without responsibility for model development.
- Perform basic data quality checks and validation identifying inconsistencies or anomalies and working with data engineering or platform teams to resolve issues.
- Maintain awareness of regulatory and organizational constraints associated with customer and advisor data including appropriate handling of sensitive financial information.
Your Profile
Essential skills/knowledge/experience:
- This role is suited to candidates with approximately 36 years of experience in Data Analytics Marketing Analytics or a related discipline ideally gained within Financial Services or another regulated industry.
- The position will appeal to individuals who enjoy handson campaign support working closely with marketing teams and turning business requirements into reliable wellgoverned data outputs while continuing to build technical skills and industry knowledge.
Rewards & Benefits
TCS is consistently voted a Top Employer in the UK and globally. Our competitive salary packages feature pension health care life assurance laptop and access to extensive training resources and discounts within the larger Tata network.
We offer health & wellness initiatives and sports events; we are the proud sponsor of the London Marathon and partner with our local communities in Ireland.
Diversity Inclusion and Wellbeing
Tata Consultancy Services UK&I is committed to meeting the accessibility needs of all individuals in accordance with the Ireland Employment Equality Acts 1998-2011 (as amended) and the Equal Status Acts 2000-2012 (as amended).
We welcome and embrace diversity in race nationality ethnicity disability neurodiversity gender identity age physical ability gender reassignment sexual orientation. We are a disability inclusive employer and encourage disabled people to apply for this role.
As a Disability Confident Employer we offer an interview to applicants with disabilities or long-term conditions who meet the minimum criteria for the role. Please email us at if you would like to opt in.
If you are an applicant who needs any adjustments to the application process or interview please contact us atwith the subject line: Adjustment Request or email to request an adjustment. We welcome requests prior to you completing the application and at any stage of the recruitment process.
Beware of Fraudulent offers
This is to notify you that TCS does not ask for any sort of payment or security deposit from candidates at any stage of the recruitment process. The firm never sends out job offers from free internet email services like Gmail Yahoo Mail and so on. TCS has not authorised any third-party company to collect money on their behalf. As a vigilant job seeker beware of fraudulent recruitment activity and protect your interests! You can write to to report any fraudulent activity.
Due to the high volume of applications we will be unable to contact each applicant individually on the status of their application. If you have not received a direct response within 30 days then it should be deemed unsuccessful on this occasion.
Join us and do more of what matters. Apply online now.
Required Experience:
IC
About Company
We strongly believe global challenges need global solutions. We are continually engaging with our employees, clients, partners, public institutions, and community organisations across the world to step up and rise to the occasion. We are #OneTCS. A part of the Tata group, India's lar ... View more
