CRM Specialist

Who We Are

At 2K we create some of the most iconic and culture-shaping video games in entertainment including NBA 2K one of the top-selling franchises in the world and legendary titles like BioShock Borderlands Mafia Sid Meiers Civilization and XCOM as well as fan favorites WWE 2K TopSpin and PGA TOUR 2K. We build unforgettable experiences by pushing the boundaries of creativity authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts Firaxis Games Hangar 13 Cat Daddy Games 31st Union Cloud Chamber Gearbox HB Studios and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered supported and inspired. As an equal opportunity employer we are committed to fostering a diverse inclusive workplace where people are encouraged to come as they are and do their best work.

What We Need

The CRM Specialist is an established professional contributor responsible for spearheading CRM activationsincluding email push and lifecycle campaignsfor industry-leading titles across 2Ks global portfolio. This role manages the end-to-end campaign process from inception and planning to execution optimization and performance analysis. Residing within the Player Connections department the CRM Specialist works closely with cross-functional teams to deepen player engagement and ensure the commercial success of 2Ks out-of-game ecosystem.

What Youll Do

• Campaign Execution: Owns the end-to-end CRM campaign creation process ensuring flawless delivery of activations and automation workflows to millions of global players.
• Strategic Optimization: Leads efficiency improvements for CRM workflows; identifies performance trends through rigorous data analysis to drive business decisions.
• Stakeholder Collaboration: Partners with Brand Product Marketing Analytics and Legal teams; takes confidence in leading cross-functional syncs driving structured discussions and defining clear next steps.
• Creative Partnership: Collaborates with creative teams to develop and edit responsive email templates that perform across all devices and platforms.
• Marketing Technology: Works with the MarTech team on audience creation data architecture opt-in flows and CRM setup for new IP launches.
• Project & Time Management: Effectively manages multiple priorities and maintains structured workflows to deliver high-impact campaigns within tight timelines.
• Reporting & Insights: Provides regular updates and performance reporting to stakeholders sharing key learnings across business units to ensure state-of-the-art publishing.
• Guidance & Mentorship: Coaches and guides graduates rotating through the team managing their daily workflows and performance reviews.

Core Competencies

• Adaptability: A self-starter who fearlessly tackles new challenges and brings a fresh perspective to existing processes.
• Communication & Leadership: Demonstrates excellent relationship management skills with the confidence to lead cross-functional meetings and drive alignment.
• Attention to Detail: Maintains meticulous standards to ensure pixel-perfect execution across high-volume global campaigns.
• Organization: Highly organized with a proven ability to prioritize tasks and manage complex workflows in a fast-paced environment.
• Problem Solving: Develops solutions to tactical business issues with clear objectives and recommends enhancements to improve system effectiveness.

What Will Make You A Great Fit

• Experience: Previous professional experience in CRM digital marketing or a related field.
• Technical Knowledge: Strong understanding of automation workflows and email template development and editing.
• Analytical Skills: Proven ability in data analysis creating reports for stakeholders and identifying trends to drive data-driven business decisions.
• Operational Knowledge: Established understanding of CRM tools email service providers (ESPs) and audience segmentation.
• Time Management: Strong time management skills with a demonstrated ability to meet strict deadlines while managing multiple projects.

Preferred Qualifications

• AI Literate: Familiar with AI processes workflows and general adoption especially as relating to Email build QA & reporting.
• Agency Experience: Experience working with Email agency providers across a range of Email related workstreams.
• Industry Savvy: Familiarity with popular 2K titles and the gaming industry landscape.
• Mentorship Experience: Experience guiding junior staff or entry-level team members on workflows and performance.

As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.

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