Category Manager
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Job Summary
At Beiersdorf we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years we have developed innovative skin and body care products for well-known brands such as NIVEA Eucerin and Elastoplast.
The Category Manager acts as the trusted advisor to our retail partners driving sustainable category growth through actionable insights shopper understanding and collaborative strategies that align with both Beiersdorfand retailer objectives. The role plays a pivotal part in steering conversations and shaping strategic direction both internally and externally ensuring the category agenda is embedded across customer and business priorities.
Your Tasks
- Build strong trusted partnerships with Buyers Range Planners and wider retailer contacts to unlock category growth opportunities.
- Bring objective evidence based & shopper-led recommendations that grow the total category.
- Proactively identify and deliver insights to influence ranging promotional optimisation merchandising flow competitor benchmarking and alignment with retailer strategy.
- Land assortment & planogram changes &measure post-implementation results.
- Analyse and interpret data sources (Nielsen Kantar Retailer EPOS/loyalty shopper insights) to generate actionable recommendations.
- Implement OPEX recommendations in customers supporting operational excellence in execution.
- Lead the customer partnership agenda influencing short- and long-term strategies for joint business growth.
- Influence buyers merch and digital teams with compelling evidence-led narratives and execution roadmaps.
- Play a critical role in NPD go-to-market strategy ensuring tailored sell-in and execution.
- Work closely with internal Account Managers Marketing and Shopper Marketing teams on aligned KPIs and engagement strategies.
- Be the voice of the customer internally highlighting key drivers of performance opportunities and risks.
- Build and deliver eCommerce insights to unlock category growth opportunities.
Your Profile
- Proven experience in Category Management (FMCGRetail or similar industry).
- Strong customer-facing experience with ability to influence and build trust.
- Analytical and data-driven with ability to simplify complex information into compelling stories.
- Excellent presenter and storyteller comfortable with senior stakeholders.
- Proactive commercial and performance-driven.
- Collaborative team player able to work cross-functionally and drive results
- Comfortable working with both in-store and eCommerce category dynamics
At Beiersdorf we see you as a person far beyond your title or role. Our goal is to provide the flexibility and support you need for your professional and personal success through our work environment.
- We offer a competitive salary along with an annual bonus (subject to conditions).
- Pension
- Private Health
- Hybrid working
At Beiersdorf we believe that every individual brings unique perspectives experiences and strengths that deserve to be valued and celebrated. We are committed to fostering an inclusive and supportive environment where everyone feels empowered to be themselves thrive in their role and work in ways that enable them to succeed. Through flexibility understanding accessibility and meaningful support we aim to ensure that all colleagues feel respected heard and able to reach their full potential.
We are committed to providing an inclusive recruitment experience and are happy to discuss any reasonable adjustments at any stage of the process to support you.
Required Experience:
IC
About Company
We care for skin, we care for people and we care beyond skin. That is what makes us unique.
