Brand and Channel Manager

Reporting to the Managing Director with a dotted line to the Sales Director the Brand & Channel Manager is responsible for the planning and delivery of brand and channel activation across a diverse beverage portfolio driving distribution visibility and profitable growth.

This role bridges strategy and execution by translating commercial priorities into clear actionable channel plans leading cross-functional delivery with Sales and external partners and tracking performance to continuously optimise results.

The Brand & Channel Manager will also coach and support Marketing Interns and Commercial Graduates on campaign coordination content development and administrative tasks as required.

This is a hybrid role based in Dublin.

• Competitive salary package (commensurate with experience)
  
• Performance-related bonus
  
• Pension contribution
  
• Company phone and laptop
  
• Hybrid working model
  
• Opportunity to work with a diverse portfolio of well-known brands
  
• Career development and progression opportunities within a growing business
  
• Supportive collaborative working environment
  

• Collaborate with the MD and SD to translate commercial strategy into clear activation plans including objectives target audiences channel mechanics timelines budgets and KPIs.
  
• Partner with brand owners/suppliers and internal stakeholders (Sales Finance Supply Chain Telesales Distribution etc.) to ensure plans are commercially sound and operationally feasible.
  
• Lead campaign delivery with supplier and agency partners (creative media PR digital production) including briefing coordination stakeholder sign-off and post-campaign evaluation.
  
• Use market customer and performance data to generate insights optimise activity and recommend actions to improve distribution visibility rate of sale and brand equity.
  
• Support new product and packaging launches including project planning asset development channel sell-in and in-market execution.
  
• Manage agreed marketing budgets raise purchase orders where required and track spend against plan to ensure delivery within budget and timelines.
  
• Ensure consistent and compliant brand representation across all customer touchpoints (trade digital events and internal communications).
  
• Carry out any other duties relevant to the role.
  

• Third-level qualification in Marketing Business or a related field.
  
• Minimum of 2 years experience in a marketing role within FMCG hospitality retail and/or the beverage sector (brand trade/channel category or commercial marketing).
  
• Proven experience delivering multi-channel campaigns and trade/channel activation programmes from briefing through to evaluation.
  
• Strong commercial acumen with the ability to interpret data and generate actionable insights.
  
• Excellent project management skills with the ability to manage multiple priorities and stakeholders effectively.
  
• Strong communication skills (written and verbal) with the ability to influence across Sales Finance and external partners.
  
• Proficient in MS Office and comfortable working with reporting dashboards and performance tracking tools.
  
• Full clean current driving licence and eligibility to work in Ireland.
  

• Experience working with distributor brand portfolios and/or international brand partners.
  
• Experience across both On Trade and Off Trade activation.
  
• Experience managing agencies and production budgets.
  
• Understanding of digital marketing and social media content planning within a structured brand framework.
  

A long-established business operating within the beverage sector focused on the marketing sales and distribution of a wide range of local and international brands. The organisation supplies licensed and retail trade channels nationwide with strong relationships built across multiple customer segments.