Programmatic Ad Ops Lead
Job Summary
Tesco Media
Tesco Media is the ultimate media partner to brands. Built on unrivalled customer insight its a media owner with soul scale and storytelling power. Tesco Media helps brands and agencies connect meaningfully with customers drive creative effectiveness and grow at the point of purchase.
- Own yield pricing and revenue optimisation across channels using inventory demand and campaign performance to identify opportunities that improve revenue and advertiser returns.
- Analyse traffic sell-through inventory capacity pricing and key advertising metrics such as CPM and CTR translating trends into clear commercial recommendations.
- Provide inventory and revenue forecasts identifying future capacity opportunities and risks and supporting annual and longer-term planning.
- Build a strong understanding of digital advertising and ad-serving dynamics including targeting frequency placement delivery and auctions and use this knowledge to strengthen monetization.
- Partner across Sales Product and other teams to improve our advertising portfolio while using AI and automation to streamline recurring reporting and make insights easier to access.
- Proven experience in yield management inventory optimisation programmatic advertising or ad monetisation within a media owner publisher retail media AdTech or comparable advertising environment.
- Strong understanding of the digital advertising ecosystem including ad networks ad exchanges DSPs SSPs publishers and ad serving.
- Strong quantitative and qualitative problem-solving skills with experience in sales analysis forecasting modelling and financial or commercial analysis.
- Experience working with advertising sales and cross-functional teams with the ability to manage multiple priorities and communicate complex findings clearly.
- Experience with Google Ad Manager or similar platforms; familiarity with tools such as MicroStrategy Tableau MySQL CitrusAd or Criteo is beneficial.
- Healthcare & Family Cover: Group Medical Insurance of INR 500000 for employees and dependents plus dental and vision cover up to INR 5000.
- Protection: Group Term Life Insurance and Group Personal Accident cover with benefit levels linked to employee grade including disability benefits.
- Retirement & Wellbeing: Provident Fund Gratuity National Pension Scheme access Indian Health Organisation membership and confidential employee assistance support.
- Lifestyle & Flexibility: Office commute support internet allowance of INR 2000 per month for blended working work-from-home kit support subsidised food and wellbeing resources.
- Recognition & Extras: Long service awards Talent Scout referral programme and family milestone support.
- Time Off & Family Leave: 25 days holiday plus 10 public holidays paid maternity paternity and adoption leave and a day off for your birthday.
About Company
Global leader in Customer data science, retail media and analytics, experts in working with brands, grocery retail, retail pharmacy, and retailer financial services.