Product Manager Customer Data Platform

About us:
As a Fortune 50 company with more than 350000 team members worldwide Target is an iconic brand and one of Americas leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are and we invest in the places we collectively live work and play. We prioritize relationships fuel and develop talent by creating growth opportunities and succeed as one Target team. At our core our purpose is ingrained in who we are what we value and how we work. Its how we care grow and win together.

Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable creative and innovative Digital & Marketing organization. Target is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring success. Leveraging our collective assets and fostering a healthy supportive and open team culture we deliver a holistically gratifying experience that guests can only get at Target.

As a Product Manager within the Customer Data Platform team at Target you will work on developing Customer Interactions & Communications product and will partner to develop a comprehensive product strategy related roadmap and set key business objectives (OKRs) for your product.

The Customer Interactions & Communications datasets serve as backbone data assets for a broad set of horizontal enterprise-wide capabilities across Target. These assets power critical functions spanning AI-ML decisioning and activations personalization social commerce insights & analytics creative and content production and agentic systems.

• Decisioning & Intelligence: 30 models built off the silver and bronze layers powering data science AI/ML decisioning and analytics.
• Activation & Personalization: Data and services enabling Audience Platform personalization models Next Best Action experimentation through A/B tests real-time triggers and Customer360-powered marketing activations.
• ML & Agentic Systems: Production ML applications with expanding agentic capabilities in partnership with enterprise engineering teams.

You will need to leverage the knowledge of your product as well as customer feedback and establish other relevant data points to assess value develop business cases and prioritize the direction and desired outcomes for your product. You will lead a product and work in unison with engineers UX designers data scientists and business partners to deliver a product.

You will be the voice of the product to key stakeholders to ensure that their needs are met and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market maintain a product roadmap and backlog outlining the customer themes epics and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.

You will encourage the open exchange of information and viewpoints as well as inspire others to achieve challenging goals and high standards of performance while committing to the organizations direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you:

• Four-year degree or equivalent experience
• 4 years of product management experience or equivalent domain experience preferably in retail customer experience and/or analytics
• Experience with technology and ability to facilitate communication between business and technology teams
• Experience working in an agile environment (e.g. user stories iterative development scrum teams sprints personas)
• Ability to lead a body of work with cross-functional partners
• Strong communication skills

Know More About Us here:

• Life at Target: Tech: Experience:

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