Marketing Associate

This is not a social media executive role. You will work on technical B2B content SEO LinkedIn growth AI

search optimisation webinars email workflows and authority building for a global pharma audience.

You do not need prior pharma experience. You do need strong writing ability curiosity execution discipline and

the ability to learn complex technical subjects quickly.

Key Responsibilities:

1. Content & SEO

Own and execute SSIs content calendar across blogs LinkedIn YouTube webinars and email

Write and publish long-form technical content based on internal discussions with the technical team

Perform keyword research on-page SEO internal linking and content optimisation

Build topic clusters around visual inspection Annex 1 injectable compliance and related industry themes

Monitor performance using Google Search Console and analytics tools

2. AI Search & Authority Building (AEO/GEO)

Optimise content for AI-driven search platforms including ChatGPT Perplexity Gemini and Bing

Implement structured content and schema markup across website pages

Create Q&A-style educational content targeting high-intent regulatory search queries

Build authority for SSIs technical experts through author pages citations and publication workflows

3. LinkedIn & Social Media

Manage SSIs LinkedIn company page and publishing cadence

Create educational posts carousel content conference updates and product-focused content

Support founder-led thought leadership content

Manage SSIs YouTube channel and video publishing workflows

Coordinate technical recordings transcripts captions and video SEO

Execute webinars end-to-end

Repurpose webinar and video content into SEO assets

5. Email Marketing & Analytics

Build nurture workflows in Zoho Campaigns or equivalent tools

Manage newsletters and audience segmentation

Track and report marketing KPIs:

organic traffic

keyword rankings

LinkedIn growth

webinar leads

email metrics

inbound enquiries

Requirements

13 years in digital marketing SEO content LinkedIn or B2B marketing

Excellent written English clarity and structure matter

Strong understanding of SEO fundamentals and content strategy

Ability to independently execute and manage workflows

Comfortable learning technical subject matter

Good to Have:

Experience with AI search optimisation (AEO/GEO)

Schema markup and structured content knowledge

LinkedIn carousel/content design experience

YouTube SEO or webinar marketing experience

Canva WordPress/Wix Zoho Campaigns or marketing automation exposure

B2B or technical content background

Benefits

Opportunity to build an inbound engine from scratch

Direct access to deep technical expertise and global industry exposure

Rare experience in technical B2B pharma marketing

Exposure to AI search optimisation and authority-led content systems

Fast growth path into Marketing Lead / Head of Marketing roles