Google Ads Specialist

Plan create and manage Google Ads campaigns across Search Display Shopping YouTube and Performance Max.

Conduct keyword research and competitor analysis to identify relevant advertising opportunities.

Develop effective ad copies headlines and descriptions to improve campaign performance.

Manage campaign budgets bidding strategies and audience targeting.

Monitor and optimize campaigns to improve CTR CPC conversion rates and ROI.

Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).

Analyze campaign performance and prepare regular performance reports.

Perform A/B testing of ad creatives landing pages and campaign strategies.

Identify underperforming campaigns and implement optimization strategies.

Collaborate with SEO content and design teams to improve overall digital marketing performance.

Stay updated with Google Ads policies algorithm changes and industry trends.

Hands-on experience with Google Ads.

Strong knowledge of Google Search Display and Video campaigns.

Expertise in keyword research and competitor analysis.

Understanding of bidding strategies and budget management.

Knowledge of conversion tracking and lead generation.

Familiarity with Google Analytics 4 (GA4).

Knowledge of Google Tag Manager (GTM).

Understanding of CTR CPC CPA ROAS and conversion rates.

Experience with campaign optimization and performance reporting.

Good analytical and problem-solving skills.