Category Manager

Key Responsibilities: 1. Category Strategy & Growth Develop and execute end-to-end category strategies aligned with Companys business objectives. Own category growth revenue profitability and key business metrics. Identify new category opportunities market gaps and potential areas for expansion. Develop category plans based on market trends consumer needs and competitive landscape. Drive initiatives to improve category penetration customer acquisition and repeat purchases. 2. Product & Assortment Management Own the category assortment and ensure the right product mix based on customer demand and business potential. Evaluate existing products and identify opportunities for new product launches or portfolio expansion. Analyse product performance and make recommendations on product addition rationalisation or repositioning. Work closely with Product Operations and other stakeholders to ensure timely execution of category initiatives. Continuously improve the customer proposition through relevant and differentiated products. 3. Pricing & Promotions Develop and implement pricing strategies based on market dynamics competitor pricing customer value perception and profitability objectives. Plan and evaluate promotional campaigns to drive category sales while maintaining healthy margins. Monitor pricing and promotional effectiveness and recommend corrective actions. Work with Finance and Business teams to ensure category profitability and commercial viability. 4. Market & Consumer Insights Conduct regular market and competitor analysis to identify emerging trends opportunities and risks. Understand customer behaviour preferences and purchasing patterns within the assigned category. Track industry developments and evolving consumer trends across Indias health fitness and wellness ecosystem. Translate insights into actionable recommendations for category growth and product strategy. 5. Vendor & Supplier Management Identify onboard and manage key vendors and suppliers relevant to the category. Lead commercial negotiations covering pricing margins payment terms service levels and other business requirements. Build strong and sustainable relationships with strategic vendors and partners. Evaluate vendor performance and ensure adherence to agreed commercial and operational standards. Explore opportunities for cost optimisation and improved commercial terms. 6. Cross-functional Collaboration Partner with Marketing to develop category campaigns product positioning communication and promotional strategies. Collaborate with Sales and Business teams to identify growth opportunities and improve category performance. Work with Product and Operations teams on new product launches assortment changes and execution. Partner with Finance to monitor category profitability budgets and commercial performance. Drive alignment across stakeholders to ensure timely execution of category initiatives. 7. Performance Tracking & Analytics Define and monitor category KPIs including revenue gross margin sales volume conversion inventory pricing and promotional performance. Build regular category performance reports and dashboards for management review. Analyse business performance and identify gaps trends and opportunities. Take data-driven corrective actions to improve category performance. Present category insights and recommendations to senior management. Required Skills & Qualifications: Bachelors degree in Business Marketing Retail Management or a related field. 5 years of experience in Category Management preferably within team handling experience Experience in independently managing a category with ownership of revenue profitability and business KPIs. Strong understanding of the Indian consumer and retail/e-commerce landscape. Strong analytical and data interpretation skills with the ability to convert insights into business actions. Excellent stakeholder management and cross-functional collaboration skills. Strong negotiation communication and presentation skills. Proficiency in MS Excel and business/data analytics tools. Experience in managing vendors/suppliers and negotiating commercial agreem

Required Skills:

Strategic PlanningMarket AnalysisProduct Assortment ManagementPricing StrategyVendor ManagementCrossFunctional CollaborationData AnalysisCommunicationNegotiationProject ManagementFinancial AcumenConsumer Insight