Associate Principal Engineer (Salesforce Marketing Cloud)

Requirements

• Experience : 9 years
• Strong experience in project or program management with significant experience leading Salesforce Marketing Cloud implementations and digital marketing transformation initiatives.
• Strong expertise in Salesforce Marketing Cloud including Journey Builder Email Studio Automation Studio Mobile Studio Audience Builder Contact Builder Advertising Studio and Marketing Cloud Personalization.
• Proven experience managing large-scale enterprise-wide customer engagement and marketing automation programs.
• Strong understanding of marketing automation strategies customer journey orchestration campaign management and personalization frameworks.
• Hands-on knowledge of AMPscript SQL HTML/CSS for email development API integrations and marketing automation workflows.
• Good understanding of the Salesforce ecosystem including Salesforce CRM Sales Cloud Service Cloud and Data Cloud.
• Experience integrating Salesforce Marketing Cloud with enterprise applications third-party platforms and cloud technologies.
• Strong expertise in Agile Scrum and Waterfall project delivery methodologies.
• Experience using project management and collaboration tools such as Jira Confluence and Microsoft Project.
• Demonstrated ability to manage multiple projects stakeholders budgets resources and delivery timelines simultaneously.
• Strong stakeholder management skills with experience engaging senior business leaders executive sponsors and global teams.
• Excellent communication presentation negotiation and client-facing consulting skills.
• Strong analytical problem-solving decision-making and risk management capabilities.
• Experience leading and mentoring cross-functional teams in complex enterprise environments.
• Bachelors degree in Computer Science Information Technology Marketing or a related field.
• MBA or equivalent postgraduate qualification is preferred.
• Salesforce Marketing Cloud certifications and project management certifications are highly desirable.

Responsibilities

• Lead end-to-end Salesforce Marketing Cloud (SFMC) implementation enhancement and transformation projects across enterprise environments.
• Define project scope timelines deliverables resource plans budgets and risk mitigation strategies to ensure successful project execution.
• Manage multiple concurrent marketing technology and customer engagement initiatives while ensuring adherence to quality budget and delivery commitments.
• Drive Agile and Scrum ceremonies including sprint planning daily stand-ups retrospectives backlog grooming and stakeholder reviews.
• Oversee the implementation configuration and optimization of Salesforce Marketing Cloud modules including Journey Builder Email Studio Automation Studio Mobile Studio Audience Builder Contact Builder Advertising Studio and Marketing Cloud Personalization.
• Collaborate with architects developers and integration teams to design and implement integrations with Salesforce CRM Data Cloud CDPs APIs and third-party platforms.
• Ensure adherence to Salesforce Marketing Cloud best practices data governance standards security policies and compliance requirements.
• Act as the primary point of contact for business stakeholders clients and leadership teams throughout the project lifecycle.
• Translate business requirements into functional and technical solutions that align with customer engagement and marketing objectives.
• Conduct executive-level status reporting project governance reviews steering committee meetings and stakeholder communications.
• Build and maintain strong client relationships while identifying opportunities for account growth and value creation.
• Lead and mentor cross-functional teams including Salesforce consultants developers business analysts QA engineers and marketing specialists.
• Coordinate activities across onshore and offshore teams to ensure effective collaboration and project delivery.
• Identify project risks dependencies and issues proactively and drive mitigation plans to minimize business impact.
• Oversee testing deployment release management and change management activities to ensure smooth project rollouts.
• Monitor project KPIs delivery metrics customer satisfaction and overall project health to drive continuous improvement.

Qualifications :

Bachelors or masters degree in computer science Information Technology or a related field.

Additional Information :

Remote Work :

No

Employment Type :

Full-time