Associate Manager- Public & Media Relations

PeepalCo is a canopy for brands serving India with tailored wealth-tech products Making Money Equal for All. Founded by Ashish Singhal Govind Soni and Vimal Sagar Tiwari PeepalCos products include CoinSwitch. The Group is backed by blue-chip investors including Andreessen Horowitz (a16z) Tiger Global Peak XV Partners (formerly Sequoia Capital India) Ribbit Capital Paradigm and Coinbase Ventures.

PeepalCo is the brand name for our Group entity and will house all our wealth-tech brands. The largest of our brands CoinSwitch will be housed under PeepalCo so will our forays into Indian Equities and Mutual Funds.For more information visit: For media queries contact:

• Support in shaping and strengthening PeepalCos brand narrative across media industry forums and stakeholder communications.
• Develop and execute integrated communications strategies aligned with business priorities.
• Identify emerging industry trends market developments and news opportunities to position the company as a thought leader within fintech and investing.

• Build and maintain strong relationships with business financial startup and technology journalists across print digital television and new-age media platforms.
• Drive proactive media outreach and secure meaningful high-quality coverage that supports business and reputation goals.
• Manage media queries interview opportunities briefing materials and spokesperson engagements.

• Be an active part of profiling initiatives for founders and senior leadership across media industry events awards and thought leadership platforms.
• Draft opinion pieces bylines keynote messaging interview briefs LinkedIn content and strategic communication assets for leadership.
• Ensure consistency in leadership messaging across internal and external channels.

• Monitor media coverage industry developments and stakeholder sentiment to proactively identify reputation risks.
• Support crisis communication planning and response efforts including message development and stakeholder coordination.

• Analyze media performance share of voice sentiment and competitive positioning.
• Deliver regular communication impact reports with actionable recommendations to improve visibility and reputation outcomes.

• Build and maintain strong relationships with internal and external stakeholders including leadership business teams agency partners media industry bodies and ecosystem partners.

• 45 years of experience in Public Relations Corporate Communications or Strategic Communications preferably within fintech financial services technology or high-growth startup ecosystems.
• Proven ability to manage high-impact communication campaigns and multiple stakeholders simultaneously.
• Excellent written and verbal communication skills with strong storytelling and content development capabilities.
• Experience handling sensitive issues crisis communications and reputation management initiatives.
• Ability to think strategically while executing with attention to detail and speed.
• Familiarity with current trends.
• Ability to meet deadlines with accuracy.
• Collaborative and excelling in team spirit both internally and externally - the ability to build relationships and trust.
• Proficiency with Microsoft Office Google Workspace and media monitoring/reporting tools.

Life at PeepalCo

We take great pride in what we do and are committed to our mission. And we have a lot of fun while at it!

Heres how we do things at PeepalCo:

• Customer-first:Thats the North Star. Everything we do is to make our users investment experience better and simplified.
• Ownership:We dont sport lab coats but we experimenta lot. And we take ownership. We even have a catchphrase for this: Think big fail fast and build better.
• Data-driven:The source of truth. Simple as that.
• Fun:PS5 anyone Or do you prefer Foosball Or perhaps Carrom And yes our HR team has a whole list of activities: Disco nights offsites gift boxes and more!

Speaking of lists the perks and benefits are so extensive this space isnt enough. Here are a few:

• Parenthood:Up to 8 months of Maternity leave and 1 month of Paternity leave
• Gender Reassignment Surgery:Be the best version of you! Well support you and reimburse your medical bill.

Disclaimer: We are an equal opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better representsand resonates withthe world around us.