Digital Marketing Specialist-HVAC (Fixed-Term Contract)

As a Digital Marketing Specialist you will take ownership of the Regional Digital Strategy for Bosch Home Comfort in the South East Europe (SEE) region. You will drive digital marketing activities across key online platforms ensuring measurable business impact strong brand presence and continuous optimization based on data-driven insights.

You will collaborate closely with regional marketing teams sales organizations and international stakeholders to develop execute and optimize digital initiatives across multiple customer touchpoints.

Your tasks

Drive and continuously improve the regional digital marketing strategy across the SEE region
Plan implement monitor and optimize digital marketing activities across various channels including Search SEO SEA GEO and Social Media
Analyze digital performance data and translate findings into actionable recommendations to improve customer acquisition engagement and conversion
Coordinate and track the performance of digital campaigns and digital touchpoints ensuring alignment with business objectives and regional priorities
Define and monitor SMART KPIs performance metrics and reporting frameworks for digital activities
Consult marketing and sales teams on performance tracking data-driven decision making and digital best practices
Identify opportunities to improve online customer journeys through testing optimization and continuous improvement initiatives
Coordinate content-related digital activities and support the implementation of effective digital customer experience solutions
Monitor market trends platform developments algorithm changes and industry best practices to ensure state-of-the-art digital execution
Evaluate and recommend digital tools technologies and optimization approaches to strengthen Bosch Home Comforts digital presence
Collaborate closely with international teams and stakeholders to ensure consistent digital standards and knowledge sharing across the organization

Qualifications :

Bachelors degree in Marketing Digital Marketing Business Administration Information Technology Computer Science or a related field
Minimum 3 years of hands-on experience in digital marketing performance marketing or digital platform management
Proven experience in developing implementing and evaluating online marketing strategies
Strong expertise in SEO SEA GEO Search Marketing Social Media and digital campaign performance optimization
Advanced knowledge of Google Analytics and other web analytics platforms
Experience with SEO tools such as Semrush Moz or similar platforms
Experience with Content Management Systems (CMS)
Hands-on experience with A/B testing and conversion optimization tools (e.g. Optimizely or similar solutions)
Strong understanding of digital customer experience principles user behavior and e-commerce environments
Strong communication presentation and stakeholder management capabilities
Ability to present complex topics in a clear and compelling way and influence decision-making through facts and insights
Experience working in an international and cross-functional environment
Fluent English language skills

What gives you further advantages

Previous experience gained in a digital marketing agency e-commerce company or highly digitalized international organization
Knowledge of Google Tag Manager is considered an advantage
Experience working with regional or international digital marketing strategies
Knowledge of marketing automation and advanced performance measurement methodologies
Masters degree in Marketing Online Marketing Business Administration or a related field
Experience with digital innovation projects and customer journey optimization initiatives
Proactive mindset with the ability to identify improvement opportunities and drive continuous optimization.

Additional Information :

Get to know our #LikeABosch benefits.

We would like to help you GROW so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually offer performance- loyalty- and referral bonus.
• Trainings and professional development: We believe in a Life-Long Learning approach so you can take advantage of several technical and soft skill trainings and language courses.
• Career development: We have a wide range of programs to choose from even if its leadership expert or project development you are aiming for. We also offer mentoring and coaching opportunities we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work so we pay attention to:

• Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.
• Your health and well-being: We provide free professional consultants for any personal legal financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.
• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances) health care mobility (car sharing services) and recreation. You can enjoy our onsite canteen we support when you work from home and if you live far we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions blood donations and support worthy causes.
• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch

Please apply with your English CV!

If you require any further information please feel free to contact us on the following number:. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 11:00 a.m.

Remote Work :

No

Employment Type :

Full-time