Commercial Manager
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Experience Required:
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Job Summary
Key Responsibilities
1. Sales Strategy & Business Development
- Develop and implement effective sales strategies to achieve revenue targets and drive market expansion.
- Identify new business opportunities emerging markets and distribution channels across West Africa.
- Conduct market research and competitor analysis to support strategic decision-making.
- Build and maintain long-term relationships with key clients distributors and business partners.
2. Commercial Management
- Develop and execute pricing strategies aligned with market conditions and company objectives.
- Negotiate contracts commercial agreements and business terms with customers and partners.
- Monitor profitability margins and cost structures to ensure sustainable business growth.
- Manage tendering processes and large-scale commercial transactions.
3. Sales Operations & Team Leadership
- Lead motivate and manage the regional sales team to achieve business targets.
- Establish sales KPIs monitor performance and implement corrective actions when necessary.
- Ensure effective sales forecasting pipeline management and performance reporting.
- Conduct regular training and development programs to enhance team capabilities.
4. Customer Relationship Management
- Develop and maintain strong relationships with key accounts and strategic customers.
- Ensure high levels of customer satisfaction retention and loyalty.
- Resolve customer concerns complaints and service-related issues promptly and effectively.
5. Market Expansion & Distribution Management
- Develop and strengthen distribution networks across multiple countries in West Africa.
- Identify evaluate and onboard reliable distributors agents and channel partners.
- Ensure product availability and effective market penetration in targeted territories.
6. Financial Management & Reporting
- Prepare and manage sales budgets forecasts and commercial reports.
- Track sales performance revenue growth profitability and other key business metrics.
- Provide regular business updates market intelligence and strategic recommendations to senior management.
7. Compliance & Risk Management
- Ensure compliance with local laws trade regulations and company policies.
- Identify potential commercial risks and implement appropriate mitigation measures.
- Promote and maintain ethical business practices across all operations.
Preferred Candidate Profile
Mandatory Requirements
- Fluency in French (spoken and written).
- Proven experience in the Steel & Iron Industry and/or Pharmaceutical Industry.
- Strong knowledge of sales commercial operations distribution management and business development.
- Excellent negotiation communication and relationship management skills.
Preferred Requirements
- Previous work experience in West Africa will be a significant advantage.
- Experience in managing regional sales teams and distributor networks.
- Strong analytical and strategic planning capabilities.
Required Skills:
Preferred Candidate Profile Mandatory Requirements Fluency in French (spoken and written). Proven experience in the Steel & Iron Industry and/or Pharmaceutical Industry. Strong knowledge of sales commercial operations distribution management and business development. Excellent negotiation communication and relationship management skills. Preferred Requirements Previous work experience in West Africa will be a significant advantage. Experience in managing regional sales teams and distributor networks. Strong analytical and strategic planning capabilities.
About Company
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